Jinjiang Chen Dai Tries To Build China'S Largest Footwear Market

< p > recently, < a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou < /a > Secretary of the Party committee Huang Shaoping went deep into Jinjiang to investigate industrial production and operation.

In Chen Dai Town, the shoe capital of China, after inspecting the e-business center of China shoes capital, she encouraged the town to make full use of the policies of Quanzhou to encourage the development of e-commerce, and to build the "e-business center" into the largest footwear market in China.

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< p > "shoes world, world shoes" is almost synonymous with Chen Dai.

There are more than 2500 kinds of enterprises in the town, of which 90% are footwear and shoe materials, more than 700 million pairs of sports shoes, 40% of the world's sports shoes and 20% of the world's products. The products are exported to more than 100 countries and regions. The footwear industry accounts for more than 95% of the economy.

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< p > < a href= "//www.sjfzxm.com/news/index_x.asp" > Chen Dai shoes enterprise < /a > traditional marketing mode is generally located in downtown streets, shopping malls and other places to set up exclusive stores.

In recent years, with the rise of e-commerce, the number of Internet merchants has increased dramatically. More and more consumer groups are attracting online shopping, which has a positive impact on traditional shoes and clothing stores.

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"P". For this reason, Chen Dai town promotes industrial upgrading with innovative business models.

In April this year, the town government took the lead in setting up the "China Shoes Capital e-commerce operation center" with a total investment of 1 billion yuan, which was jointly invested by a number of well-known enterprises. In 2013, it planned to invest 300 million yuan to complete the first phase of the construction area of 70000 square meters of decoration and surrounding facilities integration, the introduction of 500 manufacturers, 1000 Internet dealers, and annual online sales of 10 billion yuan.

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Su Yanhui, mayor of P, said that the e-commerce center will help enterprises grasp market demand and pform products needed by the market.

At the same time, the e-commerce center will also cooperate with Taobao, Tmall, Jingdong mall and other large websites, and establish the "a href=" //www.sjfzxm.com/news/index_c.asp "/a" certification area on the relevant websites, so that the Certified Business Center products will be highlighted in this kind of website, so as to enhance consumer confidence and build a broader online sales platform.

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< p > it is understood that from April 18th to September 1st, it will be the trial operation stage of the e-commerce center.

After the completion of the entire platform and supporting facilities in September 1st, the business center will be pferred to the formal operation, and will strive to create a functional integration, location independent and layout science business base for e-commerce, which integrates the four areas of "e-business District, headquarters Economic Zone, business incubator, quality exhibition and supporting service area".

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