The Global Textile And Clothing Trade China Is A Big Country Of Cashmere Material.

In the value chain of the global textile and clothing trade, the Chinese cashmere industry is more of a character of cashmere country, a large producer of cashmere products, but not many p brands.

We all know that the imitating brand will never be able to talk with the world, an excellent brand demand, deep civilization support, and strong demand for civilization.

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< p > the content of this questionnaire is more focused on the popularity of cashmere brand culture in China, and then we can understand the cognition and views of the industry and the general consumer on China's cashmere brand.

What is the value of a cashmere sweater after all? How deep is the civilization on the back? How big is the distance between the cashmere brand and the world's fashionable brand? < /p >

< p > by sampling and querying people in Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou and other places, the construction and promotion of brand culture is the short board of China's cashmere industry, especially in the serious brand cashmere category.

Among the respondents, men accounted for a larger share. Today, male consumes demand for cashmere brands and demand for quality is higher and higher.

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< p > query results show that respondents aged 25 years old accounted for 82% of ~40 years old. This is a group of gradually experienced consumers. They have higher demand for cashmere from cloth, painting, style, color to clothing wear occasions, wearing air and wearing feelings, and pay more attention to the vivid experience of cashmere products.

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< p > enquiries revealed that the proportion of the general consumer (54%) and the industry (46%) of the respondents was just right.

The results show that the main aspects of warmth and quality are ensured, so that consumers can recognize the brand from the heart.

It is an old Chinese saying: "win the hearts of the people and win the whole country".

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The competitive advantage of Chinese cashmere brand in the fashionable category is significantly weaker than that of the depict brand and fashion brand cashmere. On the one hand, most of the Chinese cashmere brands are still in the single season commodity season, lacking in function and seasonality and seriality, resulting in a lack of sense of fashion. On the other hand, with regard to the control of prevailing discourse power, although Chinese cashmere brands have now manipulated huge capital and market share, they often have beautiful factories, well equipped pipelines and skilled workers, but their investment in the trend of publication and self governance is obviously not good for P.

At present, consumers still have the traditional image and consumption concept of cashmere brand, and the demand for domestic cashmere industry has become younger, fashionable and alive. It is clear that the demand for cashmere has changed. The company probably thinks from the heart what goods are most needed by consumers, what kind of commodity consumers can afford to buy, what kind of fashionable consumers like best, what kind of brand culture can attract and touch consumers? < /p >

"P" to look at the world's fashionable big brand, in the pition from the single time to the colorful age to the big brand, all of its central competition power is built on the different brand civilization which is difficult to replace.

To convey the content, Heng Yuan Xiang, whether "sheep, sheep, sheep" or "cattle, cattle, cattle", is attributed to the memory of advertising, can only through convenient memories, deal with the brand recognition question.

The brand of Heng Yuan Xiang is now well known, but it has been repeating its recall symbols to the consumer, but the consumers do not know much about the brand of Heng Yuan Xiang.

It can be seen that a simple slogan can only promote the brand influence in a short time.

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< p > fashionable, but also with entertainment and celebrity celebrities.

In the fashionable fashion of cashmere products, it is the same for many cashmere brand communicators to reuse spokesmen. But what kind of spokesperson should we reuse?

Despite the fact that China's cashmere brand has hired celebrities as spokesmen, the brand influence has been promoted.

Natural, color, raw materials, technology, sex, grade, personality, characteristics...

There is no need for careful consideration and careful consideration of the elements and needs of the cashmere fashion brand promotion.

Commodity description, commodity line expansion and so on, the important position of the portrayal should not be ignored.

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< p > query results show that industry insiders and consumer know little about portraits of cashmere products.

A simple question about the simple occurrence of a single category brand is that its commodity simply becomes a functional commodity in some aspect. In the terminal shopping mall, it is very easy for the consumer to have such association: the first thing to think of cashmere brand is winter warmth, rather than a civilization, a personality, or even an identity.

The internal cultivation of civilization can be said to be an important task for the Chinese cashmere brand to carry out in the future. It is not just a hot topic. The Chinese cashmere collar company has the responsibility to search for the future of the Chinese cashmere industry, cultivate high-end brands with world influence and participate in the world market competition.

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