Seminar On Fashion Trends Held By Hongkong Fashion Institute

< p > in recent years, it has launched a popular consumption concept in "Pu Zhong" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > consumer market. It is fast fashion, and its style is updated quickly (FAST) and selling price is low (CHEAP).

This consumption climate and products have subverted the traditional fashion industry's inherent mode and become popular in the global fashion industry rapidly.

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< p style= "text-align: center > > ZARA dress < /p >

< p > China, as a big garment country, has also become a new battleground and important territory of fast fashion.

Spain's ZARA, Japan's UNIQLO (UNIQLO) and Sweden's H&M quickly entered the Chinese market and quickly occupied the market share. Under the leadership of them, China's fast fashion is developing at an alarming rate.

In 2012, the scale of Chinese apparel online shopping market reached 305 billion yuan, an increase of 49.9% over the same period last year.

As a big consumer of clothing, the rise of the Internet has led to faster development and expansion of fast fashion.

At the same time, fashion buyers are also moving from mystery to public view due to the rapid development of fast fashion, becoming a well known new occupation.

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< p style= "text-align: center > > Hongkong Fashion Institute held a special seminar on the trend of fashion" /p ".

< p > fashion buyers buy the next season's popular products for their enterprises through their own professional judgement, prediction and analysis.

To a large extent, they are people who decide the trend of fashion.

Fashion buyers in China as a new occupation, still hovering in the initial stage, but with the continuous upgrading and pformation of China's garment industry, the maturity of the fashion buyer will become more and more high, and will become a new hot spot of the fashion profession.

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< p > Zhou Shikang, Dean of Hongkong Clothing Institute, said that in China, the fashion buyer is still a developing industry. However, with the gradual development of the great potential of China's garment industry, the Chinese fashion buyer team is booming.

In recent years, the college will also focus on cultivating fashion buyers to meet the needs of fast fashion.

More students will be trained in fashion related knowledge and operation skills in the future.

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