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Nigo Will Create A Brand-New Clothing Brand Human Made
< p > Nigo will leave the brand of A Bathing Ape founded 20 years ago, and create a new a target= _blank href= //www.sjfzxm.com/, a clothing brand /a, and launch a retail cooperative store. When interviewed, he said, "this year will be a year for me to learn again, and I want to start with a new attitude. In Japan, fashion has become dull and tasteless, and people no longer care about fashion. This is also an important reason why I want to enter the international market. < /p >
< p > 2011, Hongkong IT Group acquired Nowhere 90% shares of A Bathing Ape brand parent company for $2 million 800 thousand, IT adjusted and positioned the brand, and made the brand return to profitability. At that time, IT said that Nigo would continue to be the creative director of Nowhere for about 2 years. In May 25th, Nigo announced on its blog that it would leave the A Bathing Bape brand and start a new fashion plan. < /p >
< p > below is the related content of Nigo's interview with WWD: < /p >
< p > WWD: why do you choose to leave your own brand? < /p >
< p > Nigo: 6 months ago I began to think about what I wanted to do next. I founded A Bathing Bape brand for 20 years, and in 20 years I was 60 years old. So I want to look for a brand new development project. I am not at odds with IT CEO Sham Kar Wai. Leaving this decision is unanimously adopted by us. I just think that the A brand is no longer the style I want to do. I need to reposition and plan my future development direction. < /p >
< p > WWD: since IT acquired the A Bathing Bape brand, it has launched Aape by A Bathing Ape series, and has launched a lot of obvious signs of clothing. Does this deviate from the original brand positioning?
< p > Nigo: IT acquisition of A Bathing Bape naturally wants to make profits. I am very grateful for what they have done. After buying the brand, they have listened to my opinions in all aspects. I can keep the brand under such difficult economic situation, and the brand has been maintaining a profitable State now. This is a very good result. < /p >
< p > WWD: what next is your plan? You have your own company Nigold, producing Human Made brand clothes. Is this the same form of cooperation as Bape?
< p > Nigo: Human Made is the type of clothing that I will wear now. I do not have the same planning as Bape. I want to sell some retro clothing in the store, and reply to the old cabinet type business model. This kind of planning is the mode I want now. I do not want to do the same business as Bape. < /p >
< p > 2011, Hongkong IT Group acquired Nowhere 90% shares of A Bathing Ape brand parent company for $2 million 800 thousand, IT adjusted and positioned the brand, and made the brand return to profitability. At that time, IT said that Nigo would continue to be the creative director of Nowhere for about 2 years. In May 25th, Nigo announced on its blog that it would leave the A Bathing Bape brand and start a new fashion plan. < /p >
< p > below is the related content of Nigo's interview with WWD: < /p >
< p > WWD: why do you choose to leave your own brand? < /p >
< p > Nigo: 6 months ago I began to think about what I wanted to do next. I founded A Bathing Bape brand for 20 years, and in 20 years I was 60 years old. So I want to look for a brand new development project. I am not at odds with IT CEO Sham Kar Wai. Leaving this decision is unanimously adopted by us. I just think that the A brand is no longer the style I want to do. I need to reposition and plan my future development direction. < /p >
< p > WWD: since IT acquired the A Bathing Bape brand, it has launched Aape by A Bathing Ape series, and has launched a lot of obvious signs of clothing. Does this deviate from the original brand positioning?
< p > Nigo: IT acquisition of A Bathing Bape naturally wants to make profits. I am very grateful for what they have done. After buying the brand, they have listened to my opinions in all aspects. I can keep the brand under such difficult economic situation, and the brand has been maintaining a profitable State now. This is a very good result. < /p >
< p > WWD: what next is your plan? You have your own company Nigold, producing Human Made brand clothes. Is this the same form of cooperation as Bape?
< p > Nigo: Human Made is the type of clothing that I will wear now. I do not have the same planning as Bape. I want to sell some retro clothing in the store, and reply to the old cabinet type business model. This kind of planning is the mode I want now. I do not want to do the same business as Bape. < /p >
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