Boston New Balance Brand Shoe Store Automatic Experience System

< p > a new target= a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > shop uses RFID based automatic experience system to attract consumers.

The system includes two parts: RFID video display platform and RFID promotion card.

Among them, the RFID function software is developed by the RFID Department of Pittsfield ID Technologies, and the multimedia device is provided by Almighty, an advertising agency.

The dynamic screen and RFID technology experience in the system attract customers to learn more about product information.

In addition, the system reviews the popularity of the shoe by recording the frequency of shoe movement.

The data pmission in the whole system adopts wireless technology.

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< p > shoes and promotional cards embedded in EPC UHF tags can help consumers understand more product details while recording consumer behavior.

Different styles of shoes are placed on the shoes rack, each of which has a UPM passive EPC Gen 2 tag.

The coding of the tag is related to the stock unit of the product, and other product data are stored on the cloud server and managed by Freedom Shopping.

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< p > install a Impinj Speedway Revolution reader and four antennas on the wall.

Two circular polarized antennas are used to track shoes and detect whether shoes have been picked up by customers.

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< p > there are linear near-field read-write antennas, 42 inch touch-screen and RFID contact points on the wall.

The near-field antenna obtains the information of the tag by reading the number of the RFID tag, and displays the details of the shoe on the screen.

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< p > this system can not only stimulate customers' interest, increase sales volume, but also provide a large number of reference data for footwear market analysts (the number of shoes being picked up).

InMotion software determines the frequency of shoes picked up by customers, and records the times and times by detecting the change of RF signals.

These data will be compared with sales data to determine whether attractiveness is closely related to sales volume, and whether new technologies can help boost sales.

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< p > to expand the scope of promotion, the shoe store has distributed 6000 promotional cards embedded with EPC Gen 2 RFID.

Customers can enjoy discounts by card.

Put the card on the RFID contact point, and the screen will show the model that can enjoy the discount.

After the shopping is completed, the cashier holds the Alien ALH -9000 handheld reader to read the information.

In addition, the card records the purchase time of customers in the store by reading label information two times.

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