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Digital Printing Adds Bright Colors To The Fashion Week Of College Students.

2013/5/13 20:05:00 29

Digital Printing Fashion Week Printing And Dyeing Technology

in fashion show, whether it is heavy watercolor, gorgeous oil painting, or the original painting and printing of American painting master Okeefe's performance in < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, digital printing is characterized by its fine, accurate, no flower and color restrictions, and the design originality is vividly expressed. Under the background of fast fashion and personalization becoming the mainstream of market demand, the rapid development of original design is due to the maturity of digital printing technology. Then, as the sponsor of this year's "a href=" //www.sjfzxm.com/news/ "Fashion Week < /a" activities in Hangzhou, Hu Yongfeng, chairman of the digital Polytron Technologies Inc of Honghua, how do we understand and interpret the digital printing technology? 
 reporter: < a href= "//www.sjfzxm.com/news/index_c.asp" > textile machinery enterprise < /a > sponsorship activities are rare in China. What are the reasons for Honghua digital sponsorship this year's fashion week?
 Hu Yongfeng: China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > the garment industry plays a very important role in spanforming from a big textile country to a strong textile country. Therefore, this "College Fashion Week" activity designed and performed by university students is of great significance and will have a profound impact on the education of Chinese textile and fashion design. By sponsoring this activity, Honghua digital expresses on the one hand the gratitude and gratitude for textile education; on the other hand, through this platform, more college students can understand and master digital printing technology, and apply this technology to product design, in turn, further promote our company's digital printing technology and continuously deepen research and development of this technology. 
 reporter: "China University Fashion Week" shows many garments made of digital printing technology. What kind of idea is Honghua digital spanmitting to the industry? 
 Hu Yongfeng: < a href= "//www.sjfzxm.com" > digital printing < /a > technology is a brand new technology. It is the combination of modern information technology and traditional textile technology, and is the frontier high-tech of modern textile. The key to embody digital printing technology in fabric is the designer, and the designer's patterns can be displayed indefinitely. Traditional printing also needs to register, with only a dozen or more sets of colors. Digital printing can print tens of millions of colors in theory. As long as designers are creative, they can be produced, which provides technical support for designers' creativity. Digital printing accounts for 30% in Europe, but only 1.5% in China, which is still in its infancy. Honghua digital is the first enterprise engaged in digital printing technology in China, and we have been working hard to popularize digital printing technology in China. The promotion of this technology requires a large number of talents. We feel that college students are more active in thinking and sensitive to new technologies, and designers are more active and creative people in college students. Therefore, we have chosen to present their design works through digital printing technology, and spanmit and promote a more fashionable, quicker, more advanced, more environmentally friendly, more successful and personalized printing technology to the industry through them. 
 reporter: digital printing is known as the "a href=" //www.sjfzxm.com "printing plant < /a > built on the desktop. How to understand this concept? 
 Hu Yongfeng: the future business mode must be customized through the Internet platform to achieve personalized market demand. As the main force of digital printing, Honghua pioneered the bold idea of constructing a printing factory on the desktop. The so-called printing machine on the desktop is the printer on the desktop, and its concept is convenient, fast and practical. We are trying to make Honghua digital printing technology a very convenient and practical printing technology for designers, so that designers can make products more quickly and conveniently. At present, we are doing a technology based on the network platform, that is, integrating design, production and sales to a platform, so that the designer's creativity can be changed into products very quickly and personalized customization can be realized. 
 reporter: what are the advantages of digital printing technology compared with traditional printing technology? 
 Hu Yongfeng: digital printing is a technology that supports fast fashion. Compared with the traditional printing method, digital printing has omitted the process of making web printing plates, that is to say, printing and printing is finished. It takes less than 3 days to get finished products from fabric and printing. Honghua digital new generation VEGA series digital inkjet a href= "//www.sjfzxm.com" > printing system < /a >, the highest speed has been able to reach 400 square meters / hour. Basically, when the drawings are imported into the computer, the finished products can be printed out. For example, the fashion week was officially launched in December and ended successfully in April. In just 4 months, the students, after fierce competition in designing the drawings, showed that the drawings were perfectly displayed on the fabric through digital printing technology and then made into a dress. The digital printing online platform, which is based on Honghua digital printing system, is the first digital printing customized platform for Chinese University Students and designers. Through online ordering, digital printing, the product can be delivered to the customers in 3 days, providing a fast and quick way for all the students and new designers to make their products quickly. 
 reporter: Honghua digital Polytron Technologies Inc is the first enterprise engaged in digital printing in China. What breakthroughs will there be in digital printing technology in the future? 
 Hu Yongfeng: Honghua digital focus on digital inkjet printing technology for more than 10 years. Now our level of technology and equipment has reached the leading position in the world. It is a pioneer enterprise in China, and is the national digital inkjet printing technology research center. We will continue to expand in the field of digital printing in the future and commercialization of this technology. The biggest feature of industrialization is to achieve customer value, faster, lower cost, more practical, simple and convenient technology. Honghua's latest digital VEGA6000 digital jet printing system has been able to reach 400 square meters per hour, and the output is comparable to that of traditional flat screen printing machines. In addition, in the development of consumables, we have increased the input of manpower and material resources. The price of digital printing ink has been reduced by half at present. Under the same performance, the price of ink is only 20% to 30% of imported ink. At present, we have been able to keep the cost of digital printing at 3 yuan per meter to 5 yuan per meter. We look forward to this technology to create higher value for the a href= "//www.sjfzxm.com" > printing and dyeing enterprise < /a >.