Hongkong Fashion Festival Spring Summer Series And 20Th Anniversary Celebration

< p > men pay more and more attention to their costumes.

According to Euromonitor data, global men's clothing sales are estimated to grow by 2.8% to 441 billion 300 million dollars in 2012, exceeding the pace of women's clothing (2.7%).

In addition, consumers pay attention to their own brands, and everyday clothing such as jeans, accessories and T-shirts will choose brand products. Therefore, it is more and more important to build their own brands. Moreover, consumers are becoming more and more interested in environmental protection and will choose environmentally friendly clothing made of recycled materials or natural fibers.

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Last year's Hongkong Fashion Festival Spring Summer Series attracted more than 1250 exhibitors from 21 countries and regions, and from nearly 74 buyers from 74 countries and regions.

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< p > exhibitors and buyers believe that Hongkong Fashion Festival creates unlimited business opportunities for the industry.

"Our waxed cotton coats and coats are not suitable for warm Hongkong for wet and cold weather," said Kulvinder Raindi, senior partner of K&K Clothing, UK.

But we still decided to take part in the fashion festival in Hongkong to promote this product, because this exhibition is the only international exhibition in the Far East, which enables us to contact buyers from Asian countries, including Japan, Korea and Mainland China. They have high demand for high quality cold clothing.

I have been involved in the fashion festival in Hongkong since 1996, when I was a buyer to Chinese manufacturers.

Now that our market in the UK is saturated, I will return here as a supplier and hope to penetrate into new markets in Asia.

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"Now we have 70% goods purchased here, including T-shirts, jackets, hoodies, fur products and polyurethane materials," Ana Godoy, Global Co. product development manager of Brazil P said.

I am very interested in the T-shirt shown here, because there are many kinds of cloth and the price is reasonable.

During our last visit, we purchased more than 200 products with a total value of US $1 million.

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< p > to meet the rapid changes in the market, the General Assembly will set up three new exhibition areas to add business opportunities to the industry.

The new zone includes "men's wear Gallery", which focuses on fashion apparel for men's clothing market. "Packaging and design area", as the name implies, converge on different packaging and design to solve eucalyptus and materials; the "small batch purchase area" will debut for about 100 counters and clothes rack, and more "experience counters" to allow buyers to inspect or try products.

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< p > other product areas include "cowboy clothing area", "fashion jewelry world", "baby and children's clothing exhibition area", "scarf Gallery" and "fashion accessories exhibition area", showing various popular product categories.

The "brand Gallery", "bridal dress and evening wear exhibition area", "fabric and yarn product exhibition area", "fashion Gallery", "clothing hall", "international fashion designer heaven and earth", "underwear and swimsuit area" and "accessories products exhibition area" cater to different market segments.

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P shows that this year's exhibitions are rich, and fashion designers from Hongkong and overseas are ready to show their latest series in many fashion shows.

The conference will also invite international trend forecasting consultants and local research institutes to reveal future fashion trends and trends in a series of seminars and presentations, as well as the latest technological developments in the fashion industry.

Among them, a researcher at Hong Kong Polytech University will introduce the machine body model "iDummy" at the exhibition. The invention of this breakthrough can flexibly change the shape and size of the model and simplify the process of the garment industry.

In addition, the General Assembly will also hold an exchange reception to expand the business network through interviews.

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