GAP Plans To Introduce Brands To China'S Apparel Brand Market

< p > after the news of the outgoing or acquired by UNIQLO, recently, the low-key "a href=" //www.sjfzxm.com/news/index_c.asp "GPU" /a (GapInc.) announced its expansion plan for China in 2013.

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P, as part of the global growth strategy at the investor conference held by the US headquarters, announced plans to open about 35 new stores in Greater China in 2013.

According to press reports, the company has Gap, BananaRepublic, OldNavy, Piperlime and Athleta brands.

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Ke Weijie, President of the Greater China region of P, said: "the performance of our retail stores and online shopping centers reflects the strong demand of the Chinese market for the optimism and positive American style of fashion represented by the brand. To meet the needs of consumers in China, we will choose the right time to push other brands into the Chinese market." (JeffKirwan)

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< p > the GPU group, which has long gone downhill for its local performance, has obviously become a life-saving straw, including China.

But compared with other fast fashion brands, Gap seems to be slow to enter China at its latest and expand.

In June 2010, Gap announced its entry into the Chinese market, and plans to provide online shopping services to all Chinese consumers.

At that time, in Beijing, Shanghai and other first tier cities, its competitors ZARA, H&M and UNIQLO have long been popular.

Analysts also point out that, due to the late entry, Gap, as mainland China's a href= "//www.sjfzxm.com/" target= "_blank" dress less than /a market, had to pay higher shop opening costs than its competitors.

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< p > Tao Wensheng, an information management partner at Peking University, told reporters that the number of Gap stores itself is not very large. There is still room for opening shop layout, and the expansion plan of the 35 stores is normal.

From the retail point of view, brand can really grasp the needs of consumers, and the layout of stores has no effect on the time.

"Gap has been developing in China for several years, and it also shows its existence value. On the one hand, it is expanding for its own scale, and on the other hand, it is also connected with the needs of consumers."

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< p > Ye Qizheng also stressed that as a listed company, cover Pu introduced new a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > and the expansion of stores is necessary.

But he pointed out that its development prospects in China are generally, compared with other brands, "products are not fashionable enough, and their cost performance is also general."

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