Private Clothing Owners Can Not Keep Up With The Price Wars Between Online Stores.

< p > in a shop of "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "shop in Shan Shi Dong Road, the shopkeeper, Ms Xia, warmly introduced to the guests every new summer dress this year.

Although the price of the summer wear is far lower than that of the autumn winter clothing, the reporter told her about the market feedback of the summer wear this summer. Ms. Xia still can not help feeling: "< a target=" _blank "href=" //www.sjfzxm.com/ > "clothing < /a" has stopped habitual price rises since last winter. The price of the summer wear is flat with that of last year, but the rent is more and more expensive.

These are not the most important reasons why Miss Xia believes that the clothing business is not easy to do.

"The competition brought about by the explosive growth of the clothing shop has kept the price of the original online shopping cheap."

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In the P interview, many clothing practitioners like Ms. Xia believe that the reason why online clothing is getting cheaper is that they get goods directly from factories, find OEM or make small workshops themselves.

"After a series of injuries caused by many clothing chain brands, shops like ours from traditional wholesale markets have also lost competitiveness.

In addition to being novel in style, no better solution has been found for cost reduction. "

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< p > reporter has learned that on the Shan Shi Dong Road, the annual rent of a non Street shop that is about 7 square meters is at least 70 thousand yuan.

Xia said: "if a month falls, if the net profit is less than 6000 yuan, even the rent will not earn.

This means that the net profit must be 200 yuan per day, only enough to pay the rent.

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< p > at the same time, the reporter learned that the price of the same brand dress is 218 yuan, and the price of the Tmall store is ten percent off yuan after the ten percent off yuan is 196.2 yuan, while the price of Tmall flagship store is 138 yuan in the vicinity of Shan Shi Dong Road near a "target= _blank" href= "//www.sjfzxm.com/" brand clothing.

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Xiaoxia said: "the impact of online shops on the physical store is certainly huge, for example, a local brand children's clothing chain store next to us. Customers who came to this shop are old customers. But in recent years, people are just looking at it. They can't buy it directly, they can see online shopping directly, and online shop competition is becoming more and more intense. We can't keep pace with the price." P

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