The Art Of Necktie Interlaced With Virtual And Real -- An Exhibition Of Hermes Interactive Digital Video Exhibition

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< p > 1.Miguel Chevalier < /p >

< p > 2-5. "8 Ties" heavy twill silk necktie series, with design elements in millimeter, binary symbol, USB and keyboard.

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< p > early 2013, < a href= "//www.sjfzxm.com/information/index.asp" > Hermes < /a > hand in hand with the French contemporary artist Miguel Chevalier, held the "8 Ties" Interactive Digital Video Exhibition in Nanjing's de chi square, so that people can once again appreciate the unique charm of the creativity and art of Hermes men's ties.

Take this opportunity, the Yangtse style has an exclusive interview with the artist who has been different from the past, taking you to explore a poetic world of reality and virtual integration.

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< p > USB interface, power indicator, keyboard, computer character...

These designs were quietly painted on the Hermes men's ties. The tie series was named "8 Ties", with 8 designs, and more than 8 colors and the width of each tie were 8 centimeters.

This is helpful to break the sense of boredom.

It should be said that the unique interest and sense of humor in the digital age make the wearer refreshing.

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< p > you see, Hermes is willing to make all kinds of adventures, break through the tradition of respecting tradition and focus on the future, and constantly reshape oneself with the progress of the times.

The exhibition, especially the brand Miguel Chevalier, put the "8 Ties" heavy twill Silk Tie Series in the virtual world of its own creation.

Through his eyes, Hermes' men's tie has found a new way of expression and other elegant demeanor.

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< p > since 1978, Miguel Chevalier has been using computers as the main medium of artistic creation, and has established its pioneer position in the field of virtual art and digital art on the international stage.

Since 1982, its artistic exploration has focused on the development and utilization of new technologies, and reconstructed the historical resources by means of information tools. His artistic theme shows his unique observation of the real world.

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< p > the two sets of installations designed on the theme of the 2012 autumn and winter tie of Hermes are based on the ingenious use of science and technology to create an exciting and fascinating experience for the public in the form of interactive devices.

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< p > the first work is a < a href= "//www.sjfzxm.com/news/index_z.asp" > wall projection < /a >, inspired by its other work, "two-phase wave" (Binary Wave).

The device can integrate visitors into it, and the projection screen will interact with the visitors captured by the camera. Every step and action taken by the camera, the USB, keyboard and binary symbols on the projection will change accordingly, and the music created by composer Jacopo Baboni Schilingi will be played through its own action to create interactive virtual and reality.

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< p > second works are an interactive virtual magic book that lets visitors live close to each other, adapted from their work flora 2059 (Herbarius 2059).

Through the pages, visitors can learn about Hermes' new tie design concepts and unexpected tie UPS through the metaphorical interpretation of philosopher Christine Buci-Glucksmann: single knot method, Windsor knot method, double loop knot method and multiple Windsor knot method.

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< p > after the media preview of the day before the exhibition, we interviewed Mr. Miguel Chevalier.

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< p > Yang: as a pioneer of virtual art and digital art, how did you start your style? What makes you explore this style? < /p >

< p > M: in the late 70s and early 80s of the last century, when I studied art in France, I could not see that there could be many breakthroughs in painting, photography and other artistic fields, but that age was the beginning of the information age.

In fact, the history of art has told us that the pioneer artists in every era are pioneers, so I decided to use the creative tools of information as my way of expression, and use the information technology as the twenty-first Century pigment to carry out my artistic creation.

The first difficulty was that in 80s, no art school taught such a course, so I could say that I was self-taught, and no one was willing to exhibit such works in those days.

But with the continuous development of information technology, many high-tech applications in life, especially the popularity of video games, those that were not understood in the 80s and 90s of last century have changed greatly after 2000. They have been accepted and spread to many areas, and now they are also concerned in Asia.

In fact, speaking of my artistic creation, I often mention the so-called interactive art form, the combination of virtual and real, and so on. It sounds very abstract. In fact, in our daily life, with the popularity of smart phones, it is more and more easy to understand.

Maybe I was too vanguard before, but for now, I should be in a good position.

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< p > Yang: is this your first collaboration with Hermes? What is the story behind it? < /p >

< p > M: Yes, this is my first collaboration with fashion brand.

I am very grateful to Hermes for giving me a free space to play, so that I can cooperate with my usual ideas and ways of creation, and let my style continue.

Usually my works are exhibited in museums, galleries, galleries, and my audience are mostly art professionals, but this time, through my collaboration with Hermes, my work can be aimed at the wider public.

We have created a space in a commercial environment. You will find that the ground and walls of the device have been specially processed to extend the sense of space and keep the visitors quiet.

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< p > Yang: what is the biggest highlight of this cooperation? < /p >

< p > M: when you enter this device, the first thing you see is static display of 8 < a href= "//www.sjfzxm.com/news/index_f.asp" > tie "/a", they are lifeless, but when they are worn, they are another look, you will feel that it is vivid.

Based on this point, I projected the patterns on the neckties into continuous flowing and changing structures like silk.

In addition, these 8 neckties have printed symbols in the digital age, but these elements, such as power, USB and so on, are silent, and we want to use different voices to reflect these things in our works.

This is to thank the composer, Mr. Jacopo Baboni Schilingi, for the wonderful encounter of digital images and music in interaction.

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