Sports Brand Involvement In Outdoor Market, Lack Of Qualified Functional Deficiency

< p > many sports brands have launched their own outdoor products, but they lack outdoor elements, and more are the shadow of sporting goods.

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< p > in the mall, Anta has an outdoor a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, the price is only 180 yuan, the appearance is similar to the sports shoes, the salesperson introduces: uses the waterproof skin, does not also wet the shoes in the rainstorm.

Such a statement is only a joke in the eyes of professionals. "This is obviously not very reliable.

If you want to avoid wet shoes in the rainstorm, the minimum waterproof value of shoes is 20 thousand.

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< p > this is not a case.

For example, the domestic sports leader Lining brand launched the Lining exploration, which includes ten categories, including assault clothing, jackets, down garments, fleece clothing, shirts, T-Shirts, bottoms, shoes, backpacks, accessories and so on, but the number of products is relatively small, and from the style and design of products, they have not rid themselves of the shadow of sporting goods.

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This year, at Anta's most stores and counters, new poster "waterproof and ventilating windbreaker" can be seen. Some stores have also opened special shelves for outdoor products such as waterproof shoes, and some outdoor enthusiasts have spoken without feeling. It is more like a direct product from sporting goods shelves. "P"

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< p > these products ignore the most important function of outdoor products.

Nowadays, outdoor sports enthusiasts have certain professional knowledge and are more rational in choosing equipment. Superficial propaganda and homogeneous products are hard to arouse their desire to buy.

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< p > in the face of these circumstances, the industry is more worried.

If they rush into this industry, it will also become the next sporting goods industry.

"An analyst at Shanghai Zhiyuan investing in sports products for a long time said that at present, domestic sporting goods companies want to share the outdoor market with more and more new entrants. This trend is a bit like that of children's clothing a few years ago. Now it has already begun to show the bubble. If it floods again, the good days of the outdoor market will soon end and become the next sporting goods.

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