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Lulu Lemon Announced The Recall Of "Ladies' Tights"

2013/4/12 13:55:00 36

SportswearLulu LemonSpandex

< p > recently, Lulu lemon (Lululemon), known as "a href=" //www.sjfzxm.com/news/index_p.asp "Canada's" first professional sports brand ", announced that the company had to recall some products due to the quality problems of the main fabrics used by the women's tights.

The brand is likely to lose $20 million in the first quarter of this year.

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< p > it is reported that a number of black Luon trousers sold by Lulu lemon retail store since March 1st are thinner and more thorough than expected, which do not conform to their production specifications.

The brand has now removed all the affected black nylon and spandex Luon ladies' a href= "//www.sjfzxm.com/news/index_f.asp" > underpants "/a" from stores, showrooms and online stores, and is working with suppliers and other manufacturers to change fabrics and replenish inventory as soon as possible.

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< p > "about 17% of the affected products, which means that this very popular product line will be short in the near future."

The head of the company said so.

It is reported that the problem products from a well-known textile company in Taiwan, the company has been Lulu lemon production partners, and began in 2004 to Lulu lemon supply fabric products, therefore, this product problem is not due to the replacement of the manufacturer or change the raw materials caused.

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P, however, the brand will continue to investigate why this batch of products is thinner than expected.

The company's chief executive, < a href= "//www.sjfzxm.com/pioneer/" > Christine Day < /a >, said that the company has not yet investigated the causes of quality problems, but the company must be responsible for the problem products -- the provision of return and replacement services for the black Luon trousers sold after March 1st.

This move will make Lulu lemon lose 20 million US dollars in sales.

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< p > Day said: "the process of manufacturing Luon is complex. Here, it contains some special patent materials and special production steps.

Even minor changes can make great changes in fabrics. "

She stressed that the company has made more stringent specifications for the production of Luon products, and strengthened the quality control of suppliers for new products.

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< p > "we recently set up a special team to work with suppliers to find out the causes and solve problems.

We have strengthened leadership in quality control, liaison office, product commercialization and brand development. We hope to maintain consistency in product quality and improve the delivery capacity of products. "

Day said so.

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< p > when asked how long the product can go back to the store for sale, Day said it is not yet sure, because the sampling inspection for multiple batches of products is very complex, and whether the products meet the production standards will decide when the products can be returned to the shelves.

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Less than P, the recall coincided with the release of the brand in the 2012 quarter of fiscal fourth and last year's performance.

Due to the impact of the recall, the company's revenue in the first quarter of this fiscal year is expected to be reduced to $333 million ~3.43 billion from the previous 350 million ~3.55 billion, which is lower than analysts' average forecast of $352 million, and the growth of the first quarter sales of the same store is down to 11% from the previous 11%.

In addition, the recall dropped nearly 8% of the company's share price.

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