INTREX2013 Spring Summer Theme: Navigation

INTREX menswear goes to CHIC 2013 China International clothing Clothes & Accessories The Expo is also the second time for INTREX to participate in the exhibition this year. Compared with last year, this time, both the scale and originality of the exhibition are excellent.

CHIC 2013:INTREX to restore the Old English style

　　 Paris returns to sail again

At this year's WHO 'SNEXT Paris fashion show, INTREX, the only Chinese menswear brand to be invited to attend the exhibition, has been stunning in the MR.BROWN area, attracting many fashion professionals.

The Paris WHO 'SNEXT fashion show will undoubtedly open wider space for INTREX. Since its debut, it has been constantly favored by fashion buyers, garment agents, boutique clothing companies and distributors. European businesses including Paris's Lafayette department store, Paris spring department store, London Martha store and Harold's department store also want to introduce INTREX into their own shopping malls, laying the road for INTREX to move towards the world's leading brand clothing.

　　 Retro British style remains unchanged.

The design of this exhibition hall focuses on the theme of "INTREX2013" spring and summer blockbuster "travel". In addition to following INTREX's consistent British retro style, it also integrates a large number of traditional furniture, old wood, old painting frame, kerosene lamp, travel box, diary, compass, map and other props, as well as DP points of desert scene to create INTREXMAN through time and space.

　　 Unique market positioning

The most important thing to succeed in building a brand is precise brand positioning and unique product style. At present, the subdivision of garment industry is obvious. Accurate product positioning is the prerequisite for successful marketing.

INTREX takes brand innovation as its core competitiveness and internationalized vision to build INTREX into an international brand in China. It is committed to opening up the revival of China's clothing brand and making China made to China. INTREX's design team was led by London Fashion masters to stay in Europe. Designer Composition, according to the consumer demand of the target customers, the product's quality, service, price and image are uniquely designed.

Distinguished from the brand names of the most famous brands in China, INTREX's clothing has its own brilliance in a large number of cards with its naturally restrained tone, retro refined style, cotton and hemp wool special materials and high recognition brand characteristics.

Its original strong flavor of British retro wind, the pursuit of high-quality details, reflects the pursuit of refined and restrained quality of life, the infinite yearning for the most real self, and the desire to seek true self in the city.

　　 2013 spring and Summer Theme: navigation

The theme of spring and summer in INTREX2013 is sailing. This season, the natural colors of the source of the blue, green, camel, coffee, ash, and the earth are mainly decorated with the red, yellow and blue flavor of Morocco, and the joy and strength derived from nostalgia. The fabric is made of natural materials such as cotton and linen, supplemented by special texture. The use of stripe, printing and jacquard, the collision between the body line color and the baseline color, and the special old washing process are the details of INTREXMAN's unique and textured life. This spring and summer blockbuster in INTREX is crossing the oceans, deserts and Paris. It shows a magical journey through a unique perspective, showing INTREX Voyager's desire to discover new things, freedom and follow the inner dream.