Five Strategies For Home Textile Industry To Take Advantage Of Potential Marketing

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The word of mouth "P" > a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Enterprise < /a > also needs "borrowing", with the help of media, events and other resources.

Good at borrowing will make word of mouth marketing get better results.

In marketing activities, "borrowing advantage" is to achieve the goal of promoting products by means of social effects such as figures and events.

In fact, as long as one area becomes a hot topic of attention, borrowing will be possible.

From the point of view of consumer psychology, there is a simple mechanism in communication: for the audience, the recognition effect implies a sense of trust, and the "ride" information on the basis is more easily accepted than unfamiliar information.

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< p > as the Jewish economist William Ligson said, everything can be borrowed by borrowing money, borrowing talents, borrowing technology and borrowing wisdom.

The world is ready for all the resources you need. All you have to do is gather them together and use wisdom to combine them.

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< p > nowadays, in this era of advertisement full of flying, it is undoubtedly a good sword to make good use of the situation. It can fully compensate for the insufficiency of advertising effect and make the enterprise save energy and save money.

At the same time, it can enable enterprises to stand on the shoulders of giants and improve their height in the simplest and fastest way.

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< p > Samsung is a persistent example in the history of Olympic marketing.

Not only did it become a local sponsor of the Seoul Olympic Games in 1988, but also became a global partner of the Olympic Games in 1998, and after the successful experience of the 2000 Sydney Olympic Games and the 2002 Salt Lake City Olympic Games, Samsung continued to sign up as the global partner of the Turin Winter Olympic Games and the 2008 Beijing Olympic Games.

It is reported that in last August's US business week, the world's most valuable brand ranking, Samsung's brand value reached 12 billion 550 million U.S. dollars, ranking twenty-first in the world.

It has become one of the fastest rising brands in the world, and is closely related to its Olympic marketing strategy.

So, where is the secret of Samsung's Olympic marketing? From the face of it, the success of Samsung's Olympic marketing is because it has constantly tasted the sweetness, and with the increasing strength, the greater the ability to sponsor the Olympic Games, this is a necessity of a virtuous circle.

In fact, though the strength is necessary to become the global partner of the Olympic Games, the secret of Samsung is that it has increased the potential of Olympic marketing to a height of enterprise development strategy, and this concept of Olympic marketing is playing an important role.

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< p > how should home textile enterprises take advantage of marketing? < /p >

< p > in history, the story of Zhu Geliang's "grass boat's arrows" is a classic.

In fact, Zhu Geliang had made an analysis and study before he borrowed the arrow. "Everything is ready, only owes to the east wind". If there is no sure east wind, Zhu Geliang will not borrow the arrow.

So, < a href= "//www.sjfzxm.com" > Home Textiles < /a > before enterprises take advantage of the situation, the first thing is to analyze whether they have the conditions to borrow conditions and how to borrow them. The following five ways are the magic weapon of leveraging marketing.

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< p > < strong > one is the stone of its mountain, which can attack jade.

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< p > when enterprises realize that they are short of something and can not satisfy themselves, they can consider borrowing the stone of its mountain.

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< p > < strong > two is the trend of borrowing oneself.

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< p > the so-called "borrowing the potential of oneself" is to give full play to its advantages and make full use of the existing resources.

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< p > < strong > three is borrowed from "celebrity stars".

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< p > to borrow the power of celebrities, Pepsi has played a great role in the competition with Coca-Cola.

Pepsi Cola, which targets young people as a target group, has done a lot of research in every selection of "celebrities".

Therefore, many consumers think Pepsi Cola's endorsement star is not only more than Coca-Cola, but also has a greater reputation, and the star's reputation is better.

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< p > < strong > four is to borrow the potential of "change".

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< p > we can feel that big events are a very important entry point for enterprises to take advantage of the situation.

Of course, events like Olympic games often require enterprises to have considerable strength to invest.

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< p > < strong > five is the combination of advantages and mutual momentum.

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"P >" loan potential marketing can make several large enterprises reach strategic alliances, so that these enterprises have the advantages of each other to create the momentum, so as to achieve marketing results.

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< p > these specific strategies of a href= "//www.sjfzxm.com" > marketing < /a > are just the commonly used methods summarized in practice, and how to make use of the potential of enterprises need to make specific plans according to their own resources and characteristics of borrowing so as to achieve the best results.

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