Spring Clothing Prices Are Not Affected By The Economic Situation.

< p > although the city is still in the cold winter, part of the a href= "http://sjfzxm.com/news/index_h.asp" > clothing brand < /a > has been hanging out fashion spring clothes early.

The reporter noted that compared with the average increase of nearly 10% in the past year, the price of spring clothes did not rise significantly this year.

In this regard, experts analyzed that the reason for the slight rise in spring clothing prices this year is partly due to stable cotton prices and little pressure on raw materials. On the other hand, affected by the macroeconomic situation, the purchasing power of consumers has been reduced, and the pressure on inventory in the previous quarter has led to brand optimism for this year's sales expectations and cautious pricing.

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< p style= "TEXT-ALIGN: center > > price has not risen obviously < /p >

< p > recently, the reporter came to a number of department stores in Nanjing East Road, and saw that some brands had been hanging out of spring clothes early.

The ONLY brand salesperson in the Plaza told reporters that the new windbreaker jacket had been hanging out a week ago. Compared with last year, the price of this year's clothing has hardly changed. The reporter saw that a short chemical fiber coat was priced at 699 yuan, and another cotton long windbreaker was 799 yuan. A customer who was choosing windbreaker told the reporter: "I remember that the original price of a long wind garment bought two years ago would be more than 800 yuan, and now 799 yuan is still acceptable."

Sales staff said: "last year our jeans were the most expensive ones with 699 yuan and 799 yuan, but this year's new ones are 499 yuan and 599 yuan."

The salesman paused and said, "according to the current sales situation, if it goes up again, no one will buy it."

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< p > in the Esprit counters, the reporter saw that the new cotton Green Army windbreaker priced at 1299 yuan, < a href= "http://sjfzxm.com/news/index_f.asp" > short cotton coat "/a" price 799 yuan, compared with the same price last year has not changed significantly, sales staff said: "last year, the brand short coat price has already been more than 700 yuan, this year and last year little change."

Reporters noted that compared with the previous spring sale, that is, most of the new spring clothes are not discounted this year. Many brands of shop assistants revealed that the main discount efforts were concentrated in winter clothes and few spring clothes.

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< p > in addition, the price of spring shoes is obviously more rational than that of the previous price of thousands of yuan. This reporter saw in the Yongan department store BELLE counters that the price of the new spring shoes was around 798 yuan, and the salesmen disclosed that the price of the new women's shoes was only a few price rises, and the rest had not changed.

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< p style= "TEXT-ALIGN: center > > raw material cost < /p >

< p > "the increase in spring clothing in the mall is not related to the stable cost of raw materials this year."

Liu Yinfeng, Secretary General of Shanghai Textile Association, pointed out that "domestic cotton prices fluctuated a lot in the past few years, but prices have been relatively stable since last year, although they are still running at a high level, but for enterprises, there is no more cost pressure."

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< p > Liu Yinfeng pointed out that the cotton used by clothing enterprises to produce spring clothes may have been acquired in the three or four quarter of last year. In the weekly report of China's cotton market, which was provided by Ma Wenfeng, an analyst at Beijing Eastern agric Consulting Co. Ltd., the reporter found that in November last year, the monthly price of cotton was 18799 yuan / ton, down 2.01% compared to the same period last year. In addition, the average price between 8 and November last year was 18630 yuan / ton, down 4.34% from the same period last year.

"For textile and apparel products in supermarkets, the cost of raw materials accounts for more than half of the cost. Therefore, the impact of cotton prices is even greater. It has been seen that some stores' < a href=" http://sjfzxm.com/news/index_s.asp > clothing price < /a > decreases with the cost of raw materials. "

Liu Yinfeng said.

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< p style= "TEXT-ALIGN: center > > Supplier cautious pricing < /p >

< p > "suppliers are expected to be cautious about the sales situation this year. Of course, they dare not increase their prices rashly."

A shopping malls in Shanghai told reporters that, influenced by the impact of e-commerce and consumer purchasing power, suppliers are not optimistic about the sales of this year's shopping malls, and the growth of department stores is slowing down. Suppliers are naturally "lips and teeth cold".

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Xiong Xiaokun, a light industry researcher at CIC, admitted in an interview that new spring clothes generally rose less than three last year: first, last year, the inventory of Chinese clothing enterprises was relatively high. In order to digest inventory, enterprises adopted the strategy of "multi sales of Bo Li"; two, recently, the state carried out directional throwing and storing of cotton, and cotton prices were more stable, and there was no rise in the price of raw materials. The fluctuation of raw material cost of clothing was relatively small. Thirdly, influenced by the macroeconomic downturn, the purchasing power of consumers was reduced, and the purchasing power of consumers was reduced, and the demand for clothing was low in the market. Two

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< p > industry expects that garment enterprises will continue to digest channel inventory in the first half of this year. After inventory clearance, the enthusiasm of the franchisees for the autumn and winter ordering will be improved compared with before, and sales will be warmer in the second half of the year.

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