Home >

The Future Development Direction Of Garment Industry: From Product Mix To Product Brand

2013/1/4 10:47:00 29

Clothing Industry Clothing Brand Sports Brand Clothing

img border= "0" alt= "align=" center "src=" /uploadimages/201301/04/2013010410472548443.jpg "/" < < > >
 with the continuous development of China's economy and the improvement of consumer demand, consumers have diversified demands for "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > diversification, personalization and fashion. 
 from 2012's < a href= "http://sjfzxm.com/news/index_c.asp > > garment industry < /a >" large inventory "phenomenon, most analysts and clothing companies have realized the backward mode of clothing wholesale marketing, for example, Li Ning Co shows that it is necessary to abandon the wholesale marketing mode and turn it into a retail marketing mode. 
 in fact, the demand for clothes has become more and more critical after the gradual increase of consumers' income. There are many demands for variety and quality. If clothing companies continue to follow the old fashioned way of homogenization and low-end clothing wholesale, the company will not only face discounts or losses at a discount due to fierce competition, but more likely it will be a closure crisis. 
 there are various indications that the apparel industry in the future will no longer be a product scale but a product brand. In order to seize the domestic market and set up shop in various places, the famous brands in China have played a promotional role in the brand. However, when consumption shrinks, the malpractice is a sharp increase in inventory and a large-scale closure. Among them, although there is a chain reaction caused by the rapid development of the electricity supplier, in fact, it is also related to the specific data of the clothing companies that do not directly get the market consumption. 
 a brand name from construction and acceptance by consumers is not completed in a short time. In addition to vigorously promoting their own brands, they also need to be strong in quality and get good reviews, especially in the design field, to catch up with fashion, and to provide customers with satisfied and satisfying after-sale services. 
 nowadays, sports "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing /a" homogenization has attracted market attention, and some people have pointed out that domestic brands invest too little in product development, resulting in the lack of product design. The reporter believes that the advantage of Chinese brand lies in its long history and culture, and how to display this kind of details in the product and design products that can represent its own brand need the continuous development and improvement of Brand Company in China.