Fast Fashion Brands Have Entered The Discount Season.

< p > near the end of the year, the fast fashion brand 2012 autumn and winter discount season officially began on 27.

In several shopping centers in the city, the discount rate of many fast fashion brands is seventy percent off to half off. However, the reporter found that although the autumn and winter discounts season, but the real discount winter wear is very poor, instead of spring summer < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > occupy the main character of the discount season.

The industry believes that this year's "two quarter" discount is related to brand inventory pressure.

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< p > Christmas, H&M, C&A and other fast fashion brands have already played the "sale" logo, giving some basic prices equivalent to 3-5 discount on weekdays.

And 27 days later, with the accession of ZARA, Pull&Bear, Bershka, Stradivarius, Oysho, ZaraHome, Massimo Dutt, Uterque and many other brands, the fast fashion brand year-end, autumn and winter discounted season officially arrived.

In the past two days, the heavy snow did not stop the enthusiasm of customers in shopping. Reporters learned from several shopping centers that sales of some brands doubled over the previous days under the low discount "temptation".

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Yesterday morning, the reporter came to a comprehensive shopping mall located in Hongqiao District, and saw that many brands categorized the products after the discount. "99 yuan area", "159 yuan area" and "199 yuan area" were clear at a glance. A brand salesperson told reporters: "the current discount is that all the goods in the store are involved. Even the new products on the gang have half off discount. If you buy new products for the new season, you can at least get 200 yuan less than those without discount."

Another brand salesperson said, "all kinds of my family are on the bright side. When the discount sale is over, the brand will be ready for the new model.

Originally, there were few customers on weekdays. From the 27 promotion, people were on the same day. On Friday, they sold more than 20 pieces in the morning, less than a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >.

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< p > shopping Miss Wang said: "listen to colleagues say that many brands have begun to discount recently, I just arrived at the mall just opened today, and indeed it is much cheaper. Last month I saw a jujube knitted long sweater, priced at 499 yuan, without any discount, at that time, I didn't want to buy it. Today I look at it, half off, only more than 200 yuan."

Another consumer Zhang said: "not only a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > discount, shop accessories and bags are reduced, although today did not buy clothes, but I bought two fashionable bracelets, a sunglasses and a bag, less than 500 yuan, but last month without discount, only more than 500 yuan a bag.

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< p > however, this year's autumn and winter discounts season also makes consumers feel "too late".

Generally speaking, the season discount should be the main style of the previous season's clothing, that is to say, it should be mainly autumn and winter clothing, so as to prepare for the spring stock listing next year.

However, this year's autumn and winter discounts season is a summer holiday.

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< p > "the price of autumn and winter this year will be lower than that of previous years."

Brand salesperson said, because the cost has not declined, so this autumn and winter discounts are not large.

It is reported that this autumn, the fast fashion brand, led by ZARA, has voluntarily lowered the price of goods, and the largest decline in all categories is 3-4.

UNIQLO, H&M and other brands have increased the frequency of discount.

Take UNIQLO as an example. There are several seasonal products in the autumn and winter this year.

ZARA insiders have said that the most important thing this fall is the impact of the global economic downturn. The company's brand marketing strategy has also been adjusted accordingly. The price adjustment is intended to lower the difference between competitors and competitors.

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< p > industry insiders say that this year's strategy of "price reduction" and "off-season discount" for fast fashion brands are all caused by "inventory".

At present, the entire retail industry is still relatively weak. The slowdown in sales has led to an increase in inventories. In order to control inventory and speed up turnover, fast fashion brands have to take measures to promote sales.

Compared with the price of other fashion brands in China, fast fashion brands do not have an advantage in price competition. Therefore, fast fashion brands have to follow the general trend when competitors are adopting price reduction measures.

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