On The Future Development Of Men'S Wear Market In China

< p > with the < a href= "//www.sjfzxm.com/news/index_cj.asp" > the international brand < /a > joining the competition team, the subdivision has also become the objective requirement for the survival and development of the national brand.

The current competitive situation of sportswear market and fashion leisure market has clearly manifested the signs of "shuffle" and market segmentation.

The market segmentation of men's clothing not only provides a rare opportunity for the survival and development of brands, but also creates conditions for the development of multi brand of men's clothing enterprises.

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< p > with the new reshuffle of the domestic men's clothing market, the brand and market segmentation is not only confined to varieties, grades and regional subdivision, but also to the deep subdivision characterized by product style and consumer segmentation.

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< p > however, compared with China's men's wear brand, the famous brands in China are not well known in the world, and China has 90% of men's wear and clothing exports, but most of them are foreign brands. Chinese men's wear is still a long way to enter the world.

At the same time, there are still many problems in China's men's wear market. For example, the SA8000 standard of moral responsibility in the United States is a challenge to our men's clothing export enterprises.

For example, the market positioning of brands such as YOUNGOR, Luo Meng, Shan Shan, Zhuang Ji and good news birds is almost the same, and the consequences of losing the differentiation are bound to fall into the trap of low price competition.

In addition, the traditional management of men's clothing enterprises exposed in recent years, such as conservative management, aging of talent, lack of plaque and declining organizational strength, have seriously hindered the development of enterprises and the enhancement of brand charm.

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< p > Chinese men's clothing enterprises begin to realize the importance of brand strategy and pay more and more attention to their brand building.

Whether it is the overall construction of < a href= "//www.sjfzxm.com/business/" > marketing network < /a >, or market segmentation, product positioning and so on, all show the trend of constantly strengthening brand operation.

In view of the situation of Chinese men's wear brand, enhancing the personalization of men's clothing brand has become the next step of the implementation of various enterprises, and has begun the process of personalized development in advertising promotion, flat promotion and product mix.

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Men's clothing enterprises with a higher brand awareness < p > have a minimum annual sales volume of more than 3 million yuan in a shopping mall.

These brands, which sell well in the shopping malls, and operate relatively well, are mainly concentrated on foreign agency brands, but a series of problems, such as long trading cycle and slow replenishment in the busy season, are also facing difficulties.

And most of the localization of men's clothing enterprises are still homogenized. In strict sense, they operate in commodities rather than brands. There is not much brand content, but only follow the trend of brand trend.

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< p > this shows that high quality, excellent design, multi-cultural "a href=" //www.sjfzxm.com/news/index_s.asp "high-end market < /a" still needs to be filled.

Men's clothing brand to meet the challenge of a high starting point is a common view among many professionals.

Especially strong men's clothing enterprises, are facing the great temptation of men's high-end market in the future.

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< p > (please indicate the author and source) < /p >.