33 Dongguan Enterprises To Explore New Models

Less than p days ago, the first shoe factory in Dongguan, including "a" target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > a target= "_blank" href= "_blank" and "shoes", launched the first shoe factory in Dongguan, including ten enterprises such as Qisheng, Japan and SYC.

They operate by brand alliance and factory price direct selling.

Analysis of the industry, Dongguan shoe enterprises are exploring the new mode of Tuo Tuo to expand domestic sales.

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< p > in fact, since the financial crisis in 2008, Dongguan shoe enterprises have begun to test the water and expand their domestic sales.

For example, more than 100 Dongguan shoe enterprises jointly held a group exhibition, more than 30 Dongguan shoe enterprises formed "a href=" http://sjfzxm.com/news/index_c.asp "> shoes /a" alliance "and so on. The news was very good, but the result was not satisfactory.

Now, in this kind of extensive model, Dongguan shoe enterprises are also exploring more elaborate and deeper cooperation mode.

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< p > as early as 2009, during the first International Expo held in Guangdong, (Dongguan) world shoe industry headquarters set up hundreds of brands of 33 brand enterprises to form a "Dongguan shoe brand alliance".

Informed sources, on the one hand, too many brand alliance enterprises, it is very difficult to reconcile everyone's unified action, resulting in exhibitors preparation time, work procrastination.

It also affects the exhibition results and has little effect on the enthusiasm of exhibitors.

For example, this year's Dongguan shoe exhibition, the footwear industry alliance responsible person said, because time is too hasty, can not organize the exhibition work, and finally failed to participate in the exhibition.

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< p > on the other hand, the "brand alliance" exhibition is temporary and extensive. For example, it is usually held at the time of exhibitors, and they do not hold together or form a joint force. They are still doing their own businesses by themselves.

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< p >, therefore, after the financial crisis, the shoe enterprises opened up the domestic market mode. After two or three years of extensive holding up, the new mode began to germinate.

This is the first shoe factory shop launched by the city leather and Footwear Association. It is located on the first floor of the cross day building on Houjie road section of Dongtai Road. It has an area of several thousand square meters and has been built for more than two months.

The cross day building is also the headquarters of the p Japan footwear industry.

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< p > unlike the previous professional market of Honghao, the shoe factory shop does not need to provide a sales platform through intermediaries.

The shoe factory builds its own platform, directly facing consumers, and adopts brand alliance and factory price direct selling mode.

The selling price is also more reasonable.

At the same time, the factory store is also an important platform for brand display, which is equivalent to the long-term exhibition hall of enterprises.

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< p > Dongguan leather shoes industry association said that next, will continue to set up factory shops in other towns streets of Dongguan, so that the mode of "front shop and back factory" will blossom everywhere in Dongguan, manufactured in Dongguan, and also sold in Dongguan.

And based on the brand alliance entity store, the network sales will be developed step by step to help member enterprises accelerate the acquisition of < a href= "http://sjfzxm.com/news/index_s.asp" > domestic market < /a >.

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< p > industry analysis shows that these few leading enterprises are holding together, and holding the mode of holding factories in Dongguan, which is still the first case in Dongguan's manufacturing industry.

However, the success or failure of this new business model remains to be tested by time.

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