Fashion Masters Understand The Future Of Local Advanced Customization

Held annually in Paris

Fashion week has become a gluttonous fashion blockbuster on the international fashion stage, not only to see the world's top designers, but also to explore the latest trend.

In recent years, some of the domestic

And designers are also trying to make advanced customized clothes their own direction of development. Many customers are beginning to like designers to design their own clothes. Tailored customization is not only a personal preference and taste, but also a manifestation of social civilization and identity.

In China, which is the world's top luxury consumer, will advanced customization also usher in its own spring?

Deng Zhaoping: famous

Designer

The exclusivity and uniqueness of advanced customization are becoming more and more popular.

Once upon a time, in Guangzhou, most of the people who were keen on costume customization were actors, senior white-collar workers and other high-income groups.

Nowadays, the "specificity and uniqueness" of advanced customization is becoming more and more popular. Especially in the past two years, the theme dress dress party, the new year dance and the recognition ceremony of the big enterprises have pushed the advanced customization to a climax.

The trend of personalized consumption brought by economic development is becoming more and more obvious. Nowadays, "advanced customization" has been suddenly warming up in major cities of China, such as Shanghai, Beijing and so on.

At present, the exchanges between China and the international community are becoming more frequent. Some people who pursue individuality and high-quality life have gradually awakened their sense of self respect. In frequent occasions such as social interaction, business negotiation, gathering, celebration and visiting performances, they need to clearly show their cultural accomplishment, social status and identity to symbolize unique clothing to meet their psychological demands.

As far as Guangzhou is concerned, the "advanced customization" is not mature enough at present, because the lifestyle and low-key character of Guangzhou people are also not perfect at the same time, and the supporting high quality designer studio is lacking.

In recent years, many famous domestic designers have been involved in advanced customization, and many well-known brands have been added to the ranks of advanced customization.

With the increasing demand of the market, I believe that in the near future, the advanced customization will inevitably start a boom in Guangzhou.

Uniqueness and specificity and commercial constraints

It is undeniable that there is a certain competition relationship between "advanced customization" and "brand clothes".

The biggest advantage of advanced customization is that it can not only prevent embarrassment of crash shirts, but also make up for the lack of self-confidence in body size.

Because the advanced customization is "unique and specific", the price will be relatively high, so the current consumer groups are mostly performing arts circles and successful people.

The "famous brand clothing" is just the opposite. Their clothing is mainly based on machine type mass production, with many styles, which can meet different customer needs and reduce costs. The most important thing is quick results.

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Perfect combination of art and Commerce

Advanced customization can be said to be the perfect combination of art and commerce. Every high fashion fashion combines the design concept of the blend of designers and customers. It can be said that every work is a piece of work. Therefore, besides its own value, clothing also adds value to the designer and makes the wearer feel honored. This is the charm of advanced customization.

Huang Tongtong: senior star commentator

It can only be a luxury for the rich.

In the fashion world, advanced customization represents the commanding height of luxury, and is always the most beautiful scenery on the red carpet.

Only "advanced customization" has the feeling of exclusive service, and it can also cause some effects and concerns.

It is like "the red carpet Queen" Fan Bingbing's "Dragon Robe storm", which is not a mistake, but a success.

For stars, no news is bad news.

Actually, taking a red carpet at home is very rough. The assistant looks for a big name and says our star will attend some occasion.

No matter the process or form of cooperation between the two sides, it is not particularly "grand". In short, the brand has airlifted a piece of clothing to a star, and it is inappropriate to change it again.

Compared with the rigorous cooperation process and professional service attitude of foreign countries, the domestic red carpet customization is more like the tailor of the star family, or the senior tailor.

On the other hand, many foreign stars have their own professional team, and most of the stars in China can only rely on themselves or a small assistant.

"Advanced customization" for many small stars, but with a foreign album to turn two, and then pointed to a model that the two clothes look good, I want this, and then let the designer copy it.

Obviously, this is not a "high-level customization", but rather a "high-end Shanzhai".

I have seen a lot of failures in red carpet, not because of the appearance problem, but the individual's taste for clothing is still shallow, local flavor is heavy, and there are too many exertion. These are waiting for time to slowly temper.

Although "advanced customization" is not a star's patent, it does belong to a luxury.

In fact, the concept of "customization" has been long established in China. Finding a tailor to make clothes is custom-made in the ordinary sense.

Nowadays, clothing is highly developed, but the cost of manpower is higher and higher.

Therefore, the era of common people's participation in "customization" has ended.

Because handcraft is becoming more and more expensive, customization can only be a luxury item, but only on rich people.

Li Xi: a well-known female anchor in southern TV.

A big suit is not as good as a customized personality.

Like "advanced customization", it is because of the unique originality, many fine elements will be used in the design and tailoring, a set of successful "advanced customization", often can lead the fashion trend, and also successfully receive various attention.

Generally speaking, when attending a large evening, we will pay more attention to fashion elements. "Advanced customization" is also essential.

Once through the works of master Deng Dazhi, the effect is amazing and unique. It is very satisfying.

When considering and selecting the "advanced customization" team, the brand name is not the most important, and the most important thing is to choose the design style that is really suitable for you.

Individuals prefer simple and refreshing, but the single tone and bright colors can not accept the black tone.

Because the color of the individual is more than that of the wheat, the temperament is similar to that of the girl next door, so it does not like to be too complicated and exaggerated, but emphasizes the details and manual fabrics, and some special details.

In fact, some simple designs can also achieve good results through the designer's careful measurement, and as long as some details are changed, they can be repeated.

Of course, when attending major occasions, some of the designs that look good and look good are particularly important.

In addition to believing in the professional level of designers, they usually share their ideas with designers directly based on their own opinions.

As long as you communicate with designers and let others know what kind of person you are, he or she can design the style you want.

If you want to highlight your personal style through costumes and avoid hitting others on important occasions, then "advanced customization" is a good choice.

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Mr. CABBEEN: CABBEEN art director

"Men's color era" should create exclusive "war clothes".

In recent years, Guangzhou's men's clothing "advanced customization" market is still at the initial stage, the middle class and above are the main force of consumption, while the consumption ability and vision are increasing year by year.

Referring to Europe, such as the famous menswear custom street, Saville street, has a history of more than 200 years.

In strict sense, the development time of men's clothing in China is relatively short. Tracing back to the beginning, China's first set of "men's clothing" was born at the end of the Qing Dynasty, and the famous "Hong Bang tailor" was ordered by Xu Xilin, a revolutionary.

At that time, the western style clothes shop opened by Wang Mo Mo in Shanghai was ordered to make a Western-style clothes. Wang spent three days and three nights, sewing the first Chinese suit made in China by hand.

Since the 80s of last century, the custom tide has revived. Today, apart from some of the top international brands, we can find a custom shop in China.

The impact of the big environment on promoting the development of "advanced customization", the demands of lifestyle of the elite of all walks of life, and the help of fashion media have become the powerful promoter of this industry.

Red carpet stars are the highlight of both major film festivals abroad and entertainment ceremonies at home and abroad.

The early stage of women's dress customization was raised by these performing stars.

They perform on stage, like wearing long, luxuriant and handy texture. The famous designer Guo Pei's customized works are artistic and high quality.

While men's advanced customization tends to be more than three sets of suits, it emphasizes fabric and material quality, less flaunting, following the top luxury level, paying attention to the sense of design and structure of clothing.

The advanced customization of men's and women's clothing is their emphasis on high-end customization, unique characteristics and high quality service.

The rare quantity, unique design and commemorative significance can give consumers a satisfying sense of satisfaction, which may surpass the value of the product itself.

As far as the present is concerned, the consumption ability of the female group is higher. In terms of the potential for development, the consumption ability of the male group is much easier in the age of increasing attention to "men's color".

"Advanced customization" looks a little far from the ordinary people, but it is not only the celebrities' patents.

There is no doubt that one day "flying into ordinary people's homes" will be one of the most rapidly developing Chinese fashion ideas.

Although the cost of advanced customization is high, it is necessary for ordinary men to have one or two suits of advanced suits. They can be used as "war clothes" to attend more important and formal occasions.

Wang Ziheng: founder and design director of Yali yarn White Brand

Top designers know less about consumers.

At present, the "advanced customization" is mainly for the consumer groups such as red carpet and celebration.

In recent years, more and more stars have begun to have the idea of "advanced customization", such as Fan Bingbing's figure is not particularly perfect, but almost every time she becomes the queen of red carpet. This is the effect of advanced customization based on body design and customization -- fit and stunning.

After all, Easterners and Westerners are different in shape. Some of the women who dress directly on foreign bodies often make jokes because they don't fit. For example, they wear seven skirts to nine skirts, or wear sexy tights to loose ones.

Therefore, advanced customization has been showing an increasing trend in the dress market.

However, the advanced customization of daily suits is still somewhat difficult in China.

On the one hand, this is related to supply and demand. There are not many local brands that provide advanced customization services.

On the other hand, consumers are "not buying" the designers. Their recognition of the international brand is much higher than that of the local ones. For example, they prefer to buy a set of Armani copycat products or to customize a suit made by local designers.

It can not be said that they are not fashionable enough. In fact, they are also very fashionable. They know and admire many international brands, but they only stay in the stage of "following fashion".

Just like "I want to wear the same name as others," and do not want to "wear my own taste and characteristics".

Of course, this is also reflected from another angle. At present, the strength of local designers is not strong enough to go on the international stage to match the well-known brands, and win more consumers' trust and recognition.