2012 "Home Dress China Forum" Successfully Convened

With the cool breeze in the early autumn and early winter, the city of Qingfeng, which relies on the blue sea, ushered in a great exploration of wisdom and passion.

Hosted by the China knitwear industry association, supported by the China Federation of Commerce, supported by the Shantou fashion home fashion Research Institute, and the Shantou Home Office of Minsheng Bank in 2012, the "home fashion China Forum" is being held in China.

City Jun Hua Hotel was successfully held.

Honorary consultant of China Textile Industry Federation

Press the launch button for the forum. Lin Yimin, vice mayor of Shantou Municipal People's government and vice president of China Textile Industry Federation Zhang Li spoke on the stage.

About 500 delegates from the relevant departments of the city, domestic famous brand operation experts, economists, local media, and home furnishing clothes and underwear entrepreneurs in Chaoshan District attended the meeting.

In recent years, the continuous deterioration of the international economy has deepened the influence on the domestic business environment, and the Chinese manufacturing industry downturn has shown a weak trend. The crisis of the major clothing brands deeply exposed to inventory pressure has shown that the development of the new home apparel industry is in a state of confusion.

How to solve the problem of increasing inventory, capital withdrawal, brand growth and falling consumer demand has become a concern and urgent problem for enterprises.

"Home dress China Forum" takes the theme of "metamorphosis: opening up a new era of the industry". Through the three thematic studies of "predicament", "breaking the bureau" and "looking ahead", from the perspective of garment enterprises, home furnishing enterprises and underwear enterprises, this paper analyzes the development dilemma faced by the current home apparel industry, and deeply analyzes how China's home apparel industry seize opportunities under the new policy of "innovation driven development", enhance industrial creativity, and go out of a road of rich brand culture innovation.

In the forum, 20 leaders from the Shantou fashion home fashion research institute set an example and issued a joint proposal of "new concept of home clothes".

At the same time, Guangdong Katie Clothing Co., Ltd., Beijing Qi Rui dress and adornment Co., Ltd., Shantou jade eggplant Industrial Co., Ltd. and Bai Lun Shijia dress Industrial Co., Ltd. have joined forces to launch the ceremony of "winning the end of the house and happy home" in the brand alliance. This marks the entry of Shantou's home dress into a new industrial level, and has a positive and far-reaching impact on promoting innovation, changing the management mechanism and optimizing the industrial structure.

Forum activities also aroused strong concern on the Internet. Sina micro-blog netizens and participants participated in the interaction and interaction with micro-blog through micro-blog, and the atmosphere was quite active.

This forum will focus on business concerns and problems that need to be solved, and guide the development direction of the home apparel industry in confusion with wisdom and ideas. It will help Chinese home dress industry rationally adjust its business strategy and seek development ideas in the predicament.

This forum will make a comprehensive interpretation of the concept of "home clothes" and integrate all the cultural emotions that show the modern family fashion and healthy lifestyle into the brand definition. This will arouse the resonance of consumers' hearts. This will also have a special significance for the development of the industry, the positioning and innovation of the brand, and the spread of the home fashion consumption culture, which indicates that the home apparel industry is difficult to successfully pform and upgrade in the strength of the public enterprises.

The successful positioning of "home clothes" will also illuminate the bright lights ahead of the marketing strategy of the terminal market.

"

"Textile industry in China is a new industry concept, but it is extending to a wider field.

In the future, the way of home dress development still depends on the efforts of enterprises and all sectors of society. Starting from the innovation of traditional industrial chain, starting from segmenting the brand market, starting with increasing the innovation of brand service culture, strengthening product research and development and market development, enhancing the brand terminal service level, and constantly striving for new breakthroughs in solving practical problems, it is the only way for the development of China's home apparel industry.

As the only research and development organization in China's home apparel industry and the largest industry cluster born in China's home apparel industry, Shantou fashion home fashion research institute has also been actively promoting the development of the industry and leading the industry change as the mission, taking the lead in practical innovation and promoting the steady development of the home apparel industry.