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"Quanzhou Creation" Knocks The Door Of The World.

2008/5/26 0:00:00 10264

Quanzhou Shoe Enterprises

"Broadway Street has never been a Chinese brand, and CABBEEN will be the first one. I think this is the pride of Chinese people."

Yang Ziming, CABBEEN's chief designer, said.

For a year, the silent Chinese menswear seemed to have found a breakthrough in the world.

Li Lang, Qipai and CABBEEN set foot on the "red carpet" of the three world fashion week in Milan, Paris and New York. "Nine Ruwang" is going to create a precedent in the acquisition of European brands, all of which are the masterpieces of Quanzhou brand.

Quanzhou brand enterprises, which already have about 120 state-level famous brands, are no longer satisfied with competing in China, and colliding with the world is their new desire.

Famous brand: there is a magic carpet from Quanzhou in the Spanish Football League A at the global competition.

Every weekend in 2008, Chinese fans can easily see a three-dimensional billboard called "CamCarpet" in the broadcast of Spanish TV. It is a high-tech carpet on the green field. It falls on the sides of the 9 teams of the Spanish Liga team. It looks like a flat surface, but it has stereoscopic effect when it is televised.

The word "Hongxing Erke" on the magic carpet means the birth of the first Chinese sports brand to enter the Spanish League. It is also the first sport brand to use this high-tech in advertising.

After winning the national total number of national brand names, the famous brands in Quanzhou are holding a big gathering in the world arena.

In 2006, PEAK's special conjoined sportswear became the hero behind Australia's women's basketball team. After a year, Anta, PEAK, Hongxing Erke and arid appeared on the NBA field. In the future Olympic Games, the DPRK, Lithuania, Iraq, Tajikistan and Belarus will wear sportswear sponsored by Hongxing Erke, Kang Tai, PEAK, Lu You and XTEP.

Marriage: the international brand is labled with the Quanzhou label. After joining the US Disney last year, Mickey Mouse and Donald Duck's "made in China" have been taken into the arms by XTEP.

Plus the exclusive agency of the Spanish high-end brand "Colin", "XTEP is taking a high-altitude flight," vice president of XTEP leaf said, Colin went on the route of 10000 meters high, while the Disney line was 6000 meters high, XTEP was flying at 5000 meters high, which symbolized high-end sporting goods, "happy student movement" high-end market space and mid-range sporting goods market.

Since then, England Shoe Association has signed one of the world's three largest outdoor sports brands, "HI-TEC" and "three" sports England Football Association's "England" logo. In the main market of China, the production and management rights, the "SKECH-ERS" brand that occupies the sixth brand of the footwear brand, and the establishment of its headquarters in China with the joint operation of Luen Thai light industry have appeared one after another.

There is obviously a higher level of collision with the world.

Tianyu chemical fiber, headquartered in Licheng District of Quanzhou, has recently thrown out the domestic industry's shock: to spend 450 million yuan, wholly acquiring Qingdao Zhongda Chemical Fiber Co., Ltd., which has the world's top five hundred enterprises.

This not only made it the largest nylon producer in China, but also created the acquisition case of Quanzhou's private sector in the world's top 500 enterprises.

This may be another new shortcut for spring enterprises to move towards private enterprises and large groups.

R & D: hand in hand with the new trend of the world, after completing the batch docking with domestic research institutions, Quanzhou brand is increasingly colliding with the world's new technology trend.

A few months ago, Jinjiang Guo Hui shoes and clothing company used the world's most advanced human physiological and mechanical analysis technology for its own use, and the German German NOVEL company's "Sino German biomechanics laboratory" project, will apply the most accurate motion analysis system of human physiological mechanics.

Earlier, seven wolves signed the world's top designer Daniel Faret, and the joint design center of Malai menswear and Italy Pre-caBrummelSpa. The 361 degree company recruited the top designers of the original Adidas and Nike of Italy, such as MaxZago, to label the new trend of the world with Quanzhou tags.

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