The Cold Market Is Heating Up, And The Warm Clothing Market Is Heating Up.

Recently, a cold spell hit Binzhou.

Played a supporting role.

To further understand the situation of Binzhou's warm clothing market, the reporter visited several shopping malls.

Reporters also learned that many people began to buy warm clothing on the Internet, which is also an important reason for the sales of thermal clothing.

Large stores carry warm clothing sales

In the Zhonghai Ginza shop, reporters just entered the door to see the warm clothing sales counter arranged in a row, and customers continue to buy.

"Before and after the Mid Autumn Festival, we launched a warm clothing sales counter, which is relatively stable.

Cui Hong, director of the clothing store of Zhonghai Ginza, told reporters that because of the earlier cooling this year, the warm-up clothing on the shopping mall was nearly a month earlier than last year. "Many shopping malls this year are warmer in warmer clothing and warm-up for the future winter market."

"This cooling effect on the thermal clothing market has a driving effect, but it is not very obvious.

"Cui Hong told reporters that cooling really played a catalytic role in the market for warm goods, but because the temperature was too sudden, and the temperature began to pick up quickly, many people had gone through last year's cotton padded clothes, so the sales of clothing had not been increased significantly.

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Online shopping impact on physical shopping malls

Compared with the promotional sales of physical stores, the online thermal clothing market is more prosperous.

Reporters on the Internet, Taobao, Tmall, Jingdong mall and other businesses are doing warm clothing sales promotion, discount is higher than the physical store, many online shopping mall also launched a variety of warm clothing special package, to meet different customer needs.

Reporters found that the sales of warm clothing on the Internet went up a month ago, and all kinds of publicity were becoming more and more obvious.

Down jacket, thick sweater, warm pajamas and scarves have become popular search terms.

"This year, the shopping malls in all stores are quite expensive. The Internet is relatively cheap, and there are various kinds of looting, which are cheaper and more affordable.

"Just grabbed the next cotton padded clothes on the Internet," Wu told reporters. "Compared to shopping for shopping malls, she prefers to shop online." there are many kinds of cotton padded clothes on the Internet, the price is also cheap, and the quality is guaranteed. Our colleagues are buying cotton padded clothes from the Internet.

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Choose warm clothing and doorway.

There are many brands of clothes and styles in the mall. How do consumers choose them?

When you buy warm underwear, you should make rational choices and compare the cost performance of products. Don't think the more expensive the better.

First of all, we need to see the product label, whether the material, thermal rate and so on are in line with their needs.

Secondly, it depends on whether the fabric of the whole product is defective or not.

When choosing warm underwear, try not to choose too tight products, which will affect blood circulation.

We should try our best to buy underwear products from regular manufacturers in supermarkets, shopping malls and other formal channels. The quality of products is guaranteed, and problems will arise in future.

The chemical fibers in the thermal underwear interlayer or the part of the skin that is clinging to the skin will generate static electricity, which can cause dry skin and increased dandruff. It can easily induce or aggravate skin itching. Serious people may even cause contact dermatitis.

Especially for the elderly, the functions of the skin began to decline. The incidence of skin itching in winter is very high. If you wear warm underwear for a long time, it will add fuel to the fire.

In addition, the thermal underwear has poor ventilation, which is not conducive to evaporation of sweat, and can easily induce a cold.

Therefore, people who love sweating, dry skin, people with eczema, dermatitis or psoriasis, and those who are allergic to chemical fiber products should be careful.

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