European Textile Manufacturers Are Busy Developing New Markets.

Not long ago. Paris The international fabric exhibition (Texworld) and the Paris international garment sourcing Exhibition (Apparel Association) for four days attracted 14400 visitors from more than 100 countries. Although the number of people decreased by 6% compared with the same period last year, it also caused traffic jams. The Premi re Vision Pluriel, which is being held in Paris, will continue until next February. At present, the total number of visitors has increased by 4% over the past year, reaching 60716 passengers and 70% from overseas.

　 Resilience of purchasing power

Paris International Fabric At the exhibition, the total number of exhibitors in Turkey, Korea and China amounted to 816. The first visual exhibition shows a rebound in the purchasing power of the United States and Japan. The number of visitors in the United States increased by 8%, while in Japan it increased by 19%. As the industry has predicted, the three exhibitions reflect the revival of the industry - small orders come mostly from Western Europe, while Asia is the source of large orders and technical support, especially in China. "We have obtained a large number of small orders in Pakistan. Next we will also value Istanbul, where there are more super small orders."

New Zealand Jeans wear Ben Klaassen, sales director of Reell, said. Peter Ackroyd, President of the International Wool Textile Organization, has served as a consultant to Woolmark, helping the latter implement "Cool Wool cool wool plan", which is mainly aimed at Japanese retailers and garment manufacturers. Ackroyd said: "I expected a year and a half ago that Japan will have a good economic recovery after the tsunami. It really happened. " The "cool wool plan" is formulated in line with Japan's current energy conservation policy. Massimo Parenzan, head of women's clothing department of Ratti group, points out: because of the flat market of the local market, European textile manufacturers are busy developing new markets: "South America, China, Southeast Asia, Far East, these areas provide new opportunities for European textile industry."

　　 "Production transfer" and "quality first"

Another obvious trend of the exhibition is that with the global rise of production costs, many brands choose to return to the mainland for production and processing and to check the quality more severely. Marc Rozier is one of the only remaining silk manufacturers in Lyon, France, and Didier Provent, chairman of the company, said: "the demand for local fabrics in the fashion industry has increased, and those customers who are working with Chinese companies have come back." Another group of European traditional textile enterprises said, "the rise of China's labor costs and the huge cost of pollution control have increased the demand of fashion brands for European domestic fabrics."

These enterprises are very profitable. Darren Ainsworth, purchasing director of Marks &Spencer, does not deny this view. But he believes that Asia, especially China, is still the main source of fabric. During the exhibition, several old enterprises repeatedly stressed their values: in the market turmoil, quality and corporate heritage are the first, and then is the wisdom of dealing with the market. Nino Cerruti, owner of Cerruti 1881, said: "long ago, quality is the foundation of clothing. But later the situation became somewhat complicated. Now, we see that the number is shrinking, and all the directions are running towards quality. " Beryl Gibson, a textile and color consultant at UKFT, also expressed similar views. She believes that the root of clothing is elaborate design. This view has been supported by many British designers.

　 "New darling": high-performance fabrics

High performance fabrics have received great attention in the first visual exhibition. Sophie Bramel, author of hi-tech fabric and fashion, sighs, "every company is looking for better ways to make fabrics. High performance fabrics make clothes life more, lighter weight, easier to handle, better thermal insulation and breathability. The Schoeller fabric company, in collaboration with the Swiss knitwear manufacturer Christian Eschler, has released a new cork surface technology -- organic cork used for coating or adhesive on the surface of wool fabrics, which helps to heat the clothing.