Ningbo Clothing Fair Will Promote Win-Win Cooperation Between Designers And Enterprises And Create Brilliant Future.

Recall the first Ningbo clothing When the festival was held, Ningbo's brand was YOUNGOR and Shanshan. Now, Taiping, GXG, ESBACK, Tonlion, Luo Meng, Luo Zi, Yi Xi, HANP, FIOCCO, Dan can Yun, Maxwin and other brands all occupy a niche in the market segmentation.

Recently, from China Spin The sixteenth Ningbo international dress Festival and Ningbo International Costume hosted by the Federation of industry, China clothing association and the Ningbo municipal government. Clothes & Accessories The fair ended successfully at the Ningbo International Convention and Exhibition Center.

According to preliminary statistics, this annual Fair attracted a total of more than 50 countries and regions from the United States, Italy, the United Kingdom, Australia, South Korea, Russia, Saudi Arabia, the United Arab Emirates, India and Hongkong, China and Taiwan, and more than ten thousand professional traders and 100 important trade groups in more than 20 provinces (municipalities) and autonomous regions of the whole country. The number of domestic exhibitors and high-end merchants increased, and the number of visitors reached 6 million.

There are 2000 booths in this year's Expo. The 6 pavilions of Ningbo International Convention and Exhibition Center are: famous men's wear hall, fashionable ladies' wear hall, children's wear exhibition area /OEM exhibition hall, brand discount shop, noodle accessories / clothing machinery Museum, brand exhibition area / fashion show area / surface material trend exhibition area. Exhibitors include clothing, clothing, machinery, accessories, clothing, CAD and so on. There are 387 enterprises from over 50 countries and regions, including Hongkong, China, Taiwan, Korea, Finland, Italy and the United States, and 335 brands are exhibiting.

The Expo will focus on the theme of "creative Ningbo and neon Orient". It will be held in costumes exhibition, international buyers' ordering conference, China clothing business conference, national clothing distributors conference, fashion trend publishing, and China's new cutting-edge. Designer 18 series of clothing professional (trade and economic) activities, including Ningbo (original designer's release), static display and fashion brand show, have achieved certain results in upgrading the research and development of garment industry, strengthening international cooperation, expanding market sales, innovating business models, promoting transformation and upgrading, and realizing the historic transformation of Ningbo's garment industry from big to strong.

Highlight the theme of the industry, the international color is strong.

Compared with previous years, the theme exhibition area of this year's Expo is more distinct, its layout is more reasonable, and it also accords with the style characteristics of the exhibitors brand. At the same time, the major exhibitors in their respective exhibition halls changed all previous exhibitions focusing solely on the overall strength of enterprises, instead of making use of the personalized exhibition hall layout, the exhibition hall T show, the static distribution of the site, the new fashion of the next season and so on.

Costumes are the core industry of YOUNGOR. YOUNGOR has launched YOUNGOR, HANP, GY and other brands, and GY men's wear has also released 2013 spring and summer fashion series. While focusing on highlighting the suits of Shanshan, Shanshan has also focused on many international brands such as Smate and RENOMA. Taiping bird's clothing brand Lok Ting, GXG's new brand One more, or a strong brand image, or a unique perspective of fashion. In addition, FIOCCO, ESBAKE, S&V, rice and other women's clothing, as well as one stop, spring sprout, Shanshan KIDS, AI FabI, tiger Patti, Barbie Lele, GabbyLoop and other children's clothing, the future trend of the popular theme of a clear interpretation.

Compared with the competition of independent brands, this international degree has been further improved, with famous brands from Italy, South Korea, Taiwan, China and Hongkong.

Zhou Xueming, deputy director of the office of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions, said that raising the level of internationalization has always been one of the most important efforts in recent years. "In the process of transformation and upgrading of Ningbo clothing, especially in the process of transforming into an independent brand, foreign trade enterprises are eager to exchange and cooperate with well-known international brands and designers, and such a platform is what the clubs want to build."

　 Creative fashion and efficient economic and trade activities

The transformation of manufacturing brand to fashion brand and advanced garment brand is the key to designer industrialization. This is one of the development directions of the garment industry in Ningbo. The Expo will adhere to the main line of R & D design, and promote the win-win cooperation between designers and enterprises and create brilliant future. Zhou Xueming, deputy director of the Ningbo Municipal Commission of letters, said in an interview with reporters.

"New designers come into Ningbo" has become the brand activity of the Expo. This year, this content has been innovating and deepening. Wang Mijia, Huang Haibing, Chen tran, Cai Yu, Yu Hanen, Tian Xiaotian, Duan Kuiyu, Tang Yan and other 10 designers not only have original works published, but also for the first time held original design works, static display of clothing, and for the first time at the Expo. Brand clothing Carry out special docking talks. "Designer's show activities have just ended, and immediately the head of the garment enterprise has gone over to negotiate with them. Each designer has the intention of cooperation, and some directly form orders on the spot. Italy, Spain, Australia and Zhejiang, Anhui, Yunnan and other places have customers. Wang Miao, China Textile Information Center, a joint organizer, said. It is reported that in the first two days of development, Wang Mijia, the designer of Chengdu, Sichuan, had more than 20 cooperative intentions for customers. Huang Haibing had designed clothing for many entertainers in China, and immediately after the release of his personal works, 5 enterprises discussed with him in detail. Next year, he will also carry out the theme of "seamless" release in Ningbo. {page_break}

In terms of market channel development, China's clothing business conference, the national clothing dealers conference, Ningbo clothing international ordering Association and other professional economic and trade activities have also been welcomed by exhibitors.

In October 25th and 27th, the 2012 Ningbo clothing international buyers' meeting was held in two new theme markets in the emerging markets and the European and American markets. There were 131 rounds of one to one talks. 99 foreign businessmen from Italy, Australia, Iran, Pakistan, the United Arab Emirates and other countries and regions met with Kang Nan, gold, Yu Bing, Fu Hua and poly brocade. Among them, Kang Nan and 4 foreign merchants reached preliminary cooperation intentions. Fuhua and poly brocade also signed the intention orders with Italy and Australia merchants respectively.

　　 Independent brand competition and trade cooperation

This year's fair, many local brands in Ningbo, such as GabbyLoop children's wear, DBI women's wear, 22ND men's wear, etc., have attracted the attention of foreign trade enterprises for the first time.

Xie Lingzhong, Secretary of the Li Riverside county Party committee in Guangxi, personally led the exhibition. More than 30 enterprises participated in the exhibition. A variety of wooden hangers and cloth hangers were attracted by domestic and foreign businessmen including local businessmen in Ningbo. It is reported that during the 4 day exhibition period, the exhibitors of Li Riverside county have received 5 foreign trade orders at the scene, and more than 40 domestic merchants have strong purchasing intentions. "Exhibitors of foreign clothing products have enriched our local clothing brand supply chain, and we can find high-quality supply partners without Ningbo." The brand procurement official said.

According to incomplete statistics, Tonlion has welcomed more than 200 new customers with the signing of the contract. The Tonlion official said that with the harvest of the exhibition, the new stores will break through the average of 1.2 new stores next year. Steve&vivian women's clothing favored by dealers, received nearly 30 agents intention to join. Cixi Jie Jia Wen and more than 20 franchisees preliminary negotiations, the scene has 3 franchisees to reach a cooperation. Children's clothing and spring sprout children's clothing also made more than 30 or 15 intentions. For the first time, the independent brand Gabbyloop children's wear is good, with nearly 30 businessmen negotiating to join. There are more than 10 dealers in China fur city and more than one of them. Neal has more than 10 intentions to join.

Foreign exhibitors have also gained a lot of brand names. Italy designer brand song la la la held the world's first in the Expo. During the 4 days of the booth, customers came to consult and negotiate with each other. The chairman of YOUNGOR Li Rucheng personally invited designers to go to headquarters to discuss cooperation. At the beginning of next month, they will accompany them to Hangzhou and Nanjing YOUNGOR terminal shops.

What is particularly worth mentioning is that some newly rising clothing e-commerce brands have been widely recognized by the industry as soon as they are launched. For example: FUFW, the 20~30 year old youngsters, and the Mudoliy (Mi Duoli) women's wear, which held the show in the exhibition, have achieved good results.

It is reported that next year's seventeenth Ningbo international clothing. Clothes & Accessories The Expo will be held in Ningbo International Convention and Exhibition Center from October 24, 2013 to 27.