Interview With Professor Luc Buono Of The Institute Of Fashion Design

Reporter: you are here.

After eight years of service, what has changed in China's fashion industry and Chinese designers?

We find that some Chinese brands are starting to emerge. They want to stand out from being seen as simple subcontractors.

They really want to be able to create brand awareness and creativity.

To some extent, this exhibition is proof of all this.

This needs to be carried out step by step, and it also depends on the different levels of the company.

As for me, I am now responsible for the design work of a group with more than 4000 stores in the world.

Reporter: but many brands here have foreign names and borrowed foreign styles.

LB: change is not very obvious.

In the past, Chinese designers did not want to have Chinese influence.

They want to be the same as the rest of the world.

But in our company

In the series, products with five elements of China are the best sellers.

But for them at that time, fashion came from abroad and from the West.

Today, it still comes from the west, but borrows many Chinese elements.

For example, the Chinese brand of Hermes, I hope that it has the real desire to re display the traditional Chinese craft with modern products, which can also attract Chinese tourists who are shopping abroad.

Reporter: at the Shanghai Intertextile Shanghai, what you discussed most is that in the current international environment, many subcontractors turn to develop the domestic market. Do you feel this way?

LB: we are a large group (its brand includes Metersbonwe, Tagline, Me and City, Kee).

We have no production ourselves.

The economic crisis actually opened the door for us.

Some producers who previously only made foreign trade agreed to cooperate with us, which also improved the quality of some of our series products.

Reporter: what do you think of this trend brand exhibition?

LB: seems to me that it is moving in the right direction.

Style has the characteristics of German Bread & Butter exhibition.

But that requires constant efforts.

Because such an exhibition must be different, that is, it can not only make China brand famous, but also be accepted by Chinese consumers.