Changing The Consumption Concept Of The Citizens And Giving Full Play To The Advantages Of Brand Clothing

Dress is a kind of memory and a language. It records people's pursuit of beauty in the city.

Nowadays, walking in the busy streets, the handsome men are dressed in a variety of styles and personalities. The toddlers, white haired old men and costumes are all kinds of dazzling.

From 2002 to 2012, people's pursuit of clothing developed from the original cleanliness to the present personality fashion. In the short ten years, the change of clothing shows the different life styles of Dalian citizens in different periods, and the different understanding and pursuit of fashion. It has witnessed the continuous improvement of people's living standard.

Fashion symbols for foreign trade

Ten years ago, most of the clothing sold by the major shopping malls in our city came from some large garment manufacturers in China. Although the quality was guaranteed, there was not much breakthroughs in the styles.

Later, some foreign trade clothing stores began to appear. They said that the clothing in the store was imported from the southern foreign trade processing enterprises.

The appearance of the store has brought a new trend to the clothing sales industry in our city, because these foreign trade garments are fashionable and bright, which largely satisfy the public's pursuit of fashion.

From ten years ago to now, there are some foreign trade shops everywhere in the streets of Dalian. Even on the Internet, foreign trade goods have become the most sought after goods.

Even in today's real luxury products, foreign trade clothing still occupies half of young people and white-collar workers.

So far, it can be said that many people still retain the clothes purchased when the foreign trade clothing is just rising, which will become a symbol of those years.

Jeans from fabric to brand

Jeans are the favorite of many citizens. Their wearable and leisure characteristics have won a great market.

In the past ten years, a lot of changes have taken place in cowboy dress, and these changes are a miniature of the development of clothing.

The owner of a denim shop told reporters that jeans actually had a long history in China, but the cowboy clothing store in Dalian ten years ago was not much. Because the boss began selling jeans in a few decades ago, he sold a lot of jeans.

As time goes on, many businesses in our city begin to enter the jeans market. They have opened various kinds of jeans stores or bulk up to buy cowboy clothes, so fierce competition has been launched among businesses.

Later, some foreign brand denim clothing also entered the Dalian market, so Cowboys brought sexy in popularity.

"At that time, Dalian people's awareness of cowboys is still limited to fabrics, and brand awareness has not yet formed. Unlike now, buying Cowboys also needs to talk about brands," the owner of a clothing store told reporters.

Today, the clothing market in our city is becoming more and more perfect. People choose clothing is no longer limited to jeans, and all kinds of materials are excellent and different colors.

Clothes began to enter the life of the citizens.

But jeans are always one of the clothes that people love. Only when people buy jeans now, their demand for quality and brand is getting higher and higher.

Brand from sales to word-of-mouth

Now Dalian department stores, the biggest adjustment in the year, in addition to the shopping environment is the brand lineup, which has become the normal development of the department store industry.

The biggest improvement in Dalian's apparel industry in the past ten years is brand promotion.

From 2002 to 2006, apart from large shopping malls, there were few brand shops in the commercial street, which made the brand clothing a "caged thing" in the major shopping malls.

It is understood that, because the price of agent brand clothing was higher, and the brand of our city had not yet formed a climate, few people dared to boldly attempt it.

According to the leaders of the brand clothing stores in Dalian's major business circles and main roads, the clothing market in our city has shown a trend of diversification: one is unbranded clothing, which is difficult to guarantee in quality, but because the design is particularly creative, it is loved by some fashionable young people.

The other is the middle and low end clothing, which formed a quite solid consumer in a few years.

I believe in the strength of brand, but because of the restriction of economic strength, I can only buy low-end clothing, and now the most potential is the high-end consumer clothing market in our city.

According to reports, between 2010 and 2012, a large number of high-end brand clothing and luxury brand services began to enter a lot.

By changing the public's consumption concept, many low-end clothing is gradually disappearing, and high-end brand clothing is booming.

In the past ten years, Dalian's clothing industry and people's consumption concept have undergone tremendous changes, and this change is closely related to people's rising living standards.

In the next ten years, Dalian's clothing will reach another level.