Textile Enterprises Should Actively Develop Innovative Products And Cultivate Brand Names.

At the eighteenth China international textile fabrics and accessories (Qiu Dong) exposition last week, director of marketing department of China filament weaving Association

The market trend of 2012/2013 filament weaving industry was analyzed from five aspects: economic operation, international market, domestic market, raw material market and market trend.

Huang Xiaojin said that the domestic market of filaments was not performing well, but sales in the international market continued to grow, and the development of urbanization in the future would bring market space. It was suggested that enterprises should actively develop innovative products and cultivate brands, so as to win the development opportunities first.

Domestic export growth

"From November 2011 -2012 October, chemical fiber filament fabric prosperity and price index chart shows that entrepreneurs' confidence fluctuates very fiercely.

They looked at the beginning of the year, the 5-8 month is the off-season, the hope is placed in the 9-10 month sales season, but the market price has been mediocre, basically has not changed, the market reaction is also dull.

Huang Xiaojin said.

Data show that market sales fell to the bottom before the off-season, and there was still no obvious upward momentum in September.

In May, business inventories climbed to the highest level, about 2 months or so. After August, inventory began to enter the slow digestion stage, but it was still 1 and a half months higher than normal level.

From the foreign market perspective, the monthly export volume of cotton fabric and filament fabric is gradually decreasing, and cotton fabric is falling faster than filament fabrics.

Since the beginning of this year, cotton fabrics have maintained negative growth. In terms of export volume, filament fabrics are the only products that remain in China's textile products so far.

Huang Xiaojin said that the decline in exports of cotton fabrics was mainly caused by price, and the growth of filament fabrics was mainly due to price reasons.

Data show that in 2012 1-8 months, China's cotton fabric exports totaled 5 billion 73 million meters, up 3.12% over the same period last year, and the export price was 1.58 US dollars / meter, down 10.73% from the same period last year.

Over the same period, China's filament fabrics had been exported for 6 billion 235 million meters, down by 1.01% compared with the same period last year, and the export price was 1.05 US dollars / m, an increase of 8.25% over the same period last year.

Huang Xiaojin pointed out that the export of filament fabrics was relatively dispersed. In June June 2011, the largest increase in export volume was in the United States, and the volume of exports increased by 19.94%.

Data show that the silk fabric imported from the United States has been growing. It was 42% in 2010, 44% in 2011 and 54.04% in 2012.

It is worth noting that

The quantity of filament fabrics imported from Canada, Japan and other countries is not large, but the price is 3 times that of China and Korea.

Medium and high end products have great potential.

It is reported that

The current operating rate of water spraying enterprises is around 70%-80%.

Because the amount of orders on the market is relatively small, and the time is relatively short, probably down about 15%; enterprise inventory is not too good; production costs rise rigidly, loss situation is difficult to improve, capital risk increases, terminal consumption will continue to slump.

But at present, some high-end products are promising in market consumption.

Huang Xiaojin pointed out that the products on the market and the sales of simulated silk products were slowing down, and the more popular products were: velvet fabrics, such as stahlung and peach skin, which were mainly influenced by seasons and fashion trends.

"In the slow recovery of the US economy, market demand can maintain a certain degree of growth.

But negative factors still exist, the prospects for global economic recovery are slim, and the international market is still facing many risks.

There is still possibility of further deterioration. "

Huang Xiaojin is happy.

{page_break}

Industry competition disorder, price war, and circulation link blindly push up the price of terminal products. This is an important factor that seriously inhibits the growth of clothing consumption demand, and is also a negative factor affecting domestic sales.

In the second half of 2012, the local government issued a strong policy to boost the economic recovery. The macro economic orientation helps to enhance consumer confidence. In the next ten years, the urbanization rate will also develop rapidly, and the textile consumption space will continue to grow.

Data platform business profitability weakened

According to the statistics of China filament weaving Association, in 2012 1-7, the total output value of China's textile industry reached 3 trillion and 146 billion 713 million yuan, an increase of 10.93% over the same period last year, down 18.8 percentage points from the same period last year. During the same period, the total output value of chemical fiber weaving and printing and finishing industry was 91 billion 89 million yuan, up 9.86% over the same period last year.

The economic operation of the industry presents two characteristics: one is the pressure of sales.

In 1-7 months of 2012, the output value of China's chemical fiber and weaving processing industry reached 64 billion 884 million yuan, up 5.59%, the production and marketing rate was 96.03%, and 2.19 percentage points fell from the same year. The inventory of finished product reached 7 billion 156 million yuan, 21.93% of the same year.

On the other hand, profitability diminished.

In 2012 1-7, the total profit of China's chemical fiber weaving processing industry totaled 2 billion 838 million yuan, up 7.05% over the same period last year. The profit margin was 4.44%, an increase of 0.12 percentage points compared with the same period last year, and the loss of the industry was 13.42%, and the deficit of the loss making enterprises increased by 101.06% over the same period.