Design Skills Of Marketing Channels For Garment Enterprises

For garment enterprises

For example, there are two key points, namely the dominant location and the cut point.

The key point is the market area or sales concentration area that plays an important role in the sales of clothing products.

For example, high-grade household electrical appliances in large and medium-sized cities, and fur clothing in Northeast, northwest and other market areas, plus Shanghai's Nanjing Road, Huaihailu Road, Beijing's Wangfujing, Xidan and other businesses must compete, all constitute the key point of clothing enterprise management.

These points are of great importance to the marketing of garment enterprises, so the competition among garment enterprises in this industry is fierce.

This requires clothing enterprises to have strong competitive power, or clothing enterprises have a major innovation of new products directly into the key point.

In addition, if the strength of garment enterprises is not enough, we must find a weak link in the existing market competition pattern, that is, the market entry point, first hit the market to ensure survival, and then look for opportunities to develop, that is, to avoid tough competition with powerful competitors, and adopt a strategy of avoiding the actual situation to create a living space.

This strategy is often adopted by small and medium-sized garment enterprises.

There are actually many kinds of processes, such as real logistics, ownership flow, payment flow, information flow and promotion flow, which are running in a consistent way. Some of them need to be pmitted through different routes and different channels. Therefore, the marketing lines of garment enterprises are very complicated, some of which take on a variety of process functions, and need to view the efficiency of this line from various angles, and the ability of channel members to undertake various process functions.

It should be noted that the change of marketing environment has great influence on the efficiency of channel lines. After processing, the behaviors of suppliers and consumers are analyzed, the products are accurately positioned and effective marketing plans are formulated.

Under the condition of economic globalization, the integration of the entire marketing channel can use the Internet, thus establishing a close relationship with suppliers, distributors and consumers.

Especially pportation development and information infrastructure construction can provide faster and better channel lines.

The development of regional economy and the improvement of natural conditions also make the improvement of some channel lines necessary.

Therefore, garment enterprises must constantly review the changes of the environment and consider the possibility of improving the channel lines.

Regional penetration mainly refers to the use of a variety of marketing, publicity, public relations means, so that consumers understand the product, produce impressions and try it out. At this time, we should take into account consumers' purchase psychology and various influencing factors.

In marketing channel risk management, its significance to clothing enterprises is more important. Because of its importance, logistics has been differentiated in many garment enterprises and managed separately.

In order to reduce the risk caused by middlemen in the marketing channel system, the government should plan it to the regional logistics system, especially in different periods.

The strength contrast will change, which will bring disadvantage to the garment enterprises in managing the whole channel. For example, now, in the buyer's market, because the retail terminal is the closest to and understand the market, customers are also accustomed to buying and consuming in the large supermarkets. The geographical coverage mainly refers to the establishment of consumers' preferences for consumption, the habit and the fixed pattern of the consumption habits of the clothing enterprises, the establishment of a solid sales basis, and the careful analysis of the competitors of the consumer products, the establishment of barriers to entry into the regional market, and the prevention of the entry of competitors.