Yiwu Buys Formally To Realize Innovation And Development Of E-Commerce Industry In Yiwu

The rise of traditional commerce and trade has brought great challenges. When the traditional trade and industry are seeking new ways, the online shopping mall of more than 70 thousand physical shops covering small commodity cities is officially launched.

Yesterday, the small commodity city held the "Yiwu purchase" ceremony on the eighteenth fair.

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The formal launch of the purchase is an important measure to expand the market development space of Yiwu, promote market pformation and upgrading, and enhance the competitiveness of the market development. It is also an important platform for realizing the innovation and development of e-commerce industry in Yiwu and promoting the integration and development of the entity market and the network economy.

For the on-line purchase of Yiwu, Ji Jinfu, Secretary of the Yiwu municipal Party committee and propaganda department, has high hopes.

This is no small commodity city for the first time to test the water e-business, from the establishment of the Yiwu China small commodity digital city in 2003 to the name of Yiwu China Commodity City in 2010, and now to "Yiwu purchase", the small commodity city has been exploring for many years on the way of the electricity supplier.

But for so many years, due to lack of sufficient attention and support, the online commodity city has not been very warm.

The difference is that the domestic electricity supplier market is booming.

Take the famous online shopping mall as an example, in July this year, the mall announced that its annual turnover in 2012 could exceed 200 billion.

In 2011, the trading volume of the mall that had not been renamed was 100 billion yuan.

This year, in order to adapt to the new situation and better serve the business operators,

The city has adjusted the team of information companies responsible for website operation, and has begun to prepare for the related matters related to the upgrading and revision of the website. Wang Jianjun, President of the former 56 Network, has been invited to join.

In July, small commodity city also established long-term and stable strategic cooperation with Alibaba group in the field of e-commerce, and reached the framework agreement.

Liu Wengao, vice president of Zhejiang Internet Commerce Association, told reporters that in May this year, Zhejiang provincial Party Committee Organization minister Cai Qilai inspected Yiwu. According to the prior arrangement, Liu Wengao had only 10 minutes to report to Minister Cai.

But the meeting lasted 4 hours.

Near the end of the meeting, Cai made the statement on the spot. "Small commodity city" and "Alibaba" are the largest market under the China Internet network, and are willing to bridge the cooperation between the two sides.

It is learnt that the hand in hand of the well-known website of small commodity city is not only consistent with the trend of the times, but also a forced move.

In 2011, the turnover of Yiwu small commodity wholesale market exceeded 50 billion for the first time, ranking 21 in the national professional market for the first time in a row.

However, the operation of small commodity city has gone from bad to worse.

In 2009 ~2011, the operating income of the company was 3 billion 763 million yuan, 3 billion 170 million yuan and 3 billion 396 million yuan respectively, and net profit was 916 million yuan, 809 million yuan and 646 million yuan respectively, declining year by year.

Small commodities city admitted in its 2011 Annual report that at present, the company is facing three main pressures, one of which is the rapid upgrading of the new formats of e-commerce, chain distribution and other aspects in the commodity distribution channels, and the accelerated pace of the construction of the peripheral market constitutes a homogenization competition, which poses severe challenges to the Yiwu market.

It is understood that at present, the purchase of Yiwu is based on entity operation, and merchants are free to operate virtual shops on the website and publish information about goods.

The only fee item is a "good faith" call for merchants to purchase phone services at different prices, similar to Baidu's competitive bidding.

The industry believes that the core resources of Yiwu are more than 70 thousand commodity shops in the small commodity city, which is an incomparable advantage of other electric providers. But the current profit model is its weakness. Whether Yiwu can break through in the fiercely competitive business area needs time to test.