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Transformation And Upgrading Of Domestic Textile Enterprises And Integration Into The International Fashion Industry Chain

2012/10/13 9:49:00 11

Textile IndustryCreative DesignInternational Fashion

 

My county

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The industrial creative design base, by gathering creative agencies, serves and guides local textile enterprises, not only promotes the pformation and upgrading of local enterprises, but also integrates into the international fashion industry chain, and stands on the international fashion stage, becoming the international fashion industry's creative design base.

The national Ministry of industry and Information Department recently inspected the creative design base of the textile industry in our county. The Shaoxing textile creative design base has been in the forefront of many domestic industrial design bases and has a sample significance.


In early October, Jim Liang, the base of Shaoxing.

Clothes & Accessories

Design Co., Ltd., on the international fashion week in Seoul, Korea, represents the fashion show of the China Light Textile City's creative industry base, and launches a new concept of "hemp dress".

This is the first time that Shaoxing textile enterprises have entered the Korean fashion center, South Korea.

clothing

The association has highly appraised the technological innovation and creative design of textiles in Textile City, and expressed the hope to interact with the textile city to further enhance the research and popularization of the fashion trend.


Coincidentally, a few days ago, Italy fashion center Milan news, well-known Italy creative organization optimistic about the base's market gathering ability and radiation ability, intends to settle down to our county creative base, to provide creative services for domestic textile enterprises.

Italy creative organization is a creative service organization and partner of Zegna, D&G and other brands for more than 10 years. A total of 15 members have been introduced. After the establishment of Italy creative center in Keqiao, on the one hand, it will expand and enhance the brand radiating surface of the textile and textile industrial creative design base. On the other hand, it will bring Milan wind to Keqiao, promote the pformation and upgrading of domestic textile enterprises, and integrate into the international fashion industry chain.


The creative design base of our county textile industry, based on the train of thought of development and promotion, recruited and studied intelligence, strengthened services, gathered 120 creative design organizations, and over 1200 creative design and technological R & D talents, formed a textile design industry cluster centered on textile pattern design, and gradually developed to textile design industry chain, such as fabric design, pattern design, clothing home textile design, brand planning and so on.

Creative design has developed from the early service market to the present national level; technological innovation has developed from early service enterprises to incubating and guiding enterprises.

In the first three quarters of this year, the base business achieved a turnover of 71 million yuan, which led the company to create 4 billion 500 million yuan sales.


The creative base has many foreign countries such as Korea, Germany and France.

Designer

This year, the creative base has strengthened the docking and interaction between international designers and local enterprises through activities such as designers docking activities, creative services into the market, and holding exhibitions during the Textile Expo. It helps foreign design studios to suit local conditions and understand the special needs of Chinese textile enterprises, and to promote and guide textile enterprises to carry out creative and innovative activities, with the core technology of creative innovation, to enhance the visibility of fabric brands and expand the international market of fashion.

Relevant person in charge of the base told reporters that these design institutions have a high degree of acceptance in the market, and have established cooperation relations with local enterprises at various levels. The service is radiated to Hangzhou, Shanghai, Jiangsu, Fujian, Shenzhen and other Yangtze River Delta and Pearl River Delta regions.


"Bai Si" is the clothing design institute of the base. This year, the clothes designed by "Bai Si" come into the London Olympic Games with the Chinese Olympic athletes.

Not only that, after entering the base, the company's business has also been abroad for the first time, providing professional feather clothing design services for many brands in Europe, America and other places.


"Color citron" is the design organization within the base. Since this year, many foreign businessmen have established textile design cooperation with the textile city and Yiwu China Commodity City.

The responsible person said that apart from providing fixed design services to them every month, many foreign businessmen said they would send members to the learning and design technology of "color citrus" so that they could serve local enterprises when returning home.


Shaoxing Zhi Bo Textile Technology Co., Ltd. is a base fabric design company. The company has integrated into the fashion industry chain of Italy, France and other places.

Fabric

Design services, and then radiate the global market through the international fashion industry.

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