UNIQLO Adjust Price To Respond To Electricity Supplier Impact Flannel Shirt Price Reduction Of Nearly 50%

,

"Price war" is not just a "price war"

Between platforms.

Entering the autumn and winter of clothing, the contest between the electricity supplier and the traditional clothing brand quietly started.

Internet fast fashion brand

Since September, this year's new flagship flannel shirt is priced at 99 yuan.

According to market understanding, ZARA, UNIQLO and other fast fashion brands have dropped significantly in this autumn.

Ye Qizheng, the founder of the tidal wave network and the famous fashion observer, pointed out that in the recent market trend analysis of the brand reduction of foreign high street brand, the flannel which was mainly launched by UNIQLO and autumn winter met the competition of all customers. This season, customers pushed nearly 1000 flannel shirts, and the promotional price of the listing was as low as 99 yuan.

UNIQLO seems to have been affected. Now the sales price of some flannel is 99 yuan. This time in the past few years, there will be no such price as low as the final price.

In the fast fashion market in China, UNIQLO has shown signs of competition for everyone, who is born on the Internet.

For UNIQLO

On the afternoon of September 26th, the sale price of all flannel shirts fell from 129 yuan to 99 yuan to 68 yuan, which is more than half of the products in the whole range. The price range is close to 50%., so the price of the flannel shirts is so strong that it is full of provocation to UNIQLO. The CEO of the guest CEO has been energetically promoted on the basis of this, and it is said that "flannel needs big action".

UNIQLO's flannel shirt this year

Not only is the price advantage, but PK seems to have been "premeditated" for a long time in style design.

It is understood that all customers launched nearly 30, over 200 flower series of new products, including the classic series, light series, warmth series, feature series, to adapt to different climatic conditions and user needs.

In terms of the richness of style and style, customers are better than UNIQLO.

As for all guests, the flannelette shirt of the home has focused on quality and style this year, hoping to make everyone love flannel.

Especially in terms of quality, a lot of work has been done on the weight and comfort of the fabric to ensure that the consumers are comfortable.

It is understood that this fast fashion brand price trend is more obvious Zara.

Its brand related staff revealed, "this autumn is equipped with varying degrees of price declines. Last year, 699 yuan of women's coat fell to 499 yuan this year, while the men's suit also fell from 899 yuan to 699 yuan."

It is reported that this is the first decline in the Zara brand since its entry into the Chinese market six years ago, with the largest decrease of around 40%.

Industry analysts said that ZARA, UNIQLO and other foreign capital.

The price cut in the Chinese market, of course, also has the impact of the economic environment, but the development of domestic electricity providers has also brought a great impact on them.

The Internet used to compete with traditional retail at low prices. Now the traditional retail brands are becoming more and more threatened and more and more stressed. They have begun to play a price war with the Internet brand retailers such as fans.

"UNIQLO and van customers represent the beginning of a price war between offline brand retailers and Internet brand retailers."