Development Status Of Chinese Local Designers And Brands

Every September, with the opening of New York Fashion Week, London, Milan and Paris have also started marathon fashion shows and grand fashion parties. Chanel, Pierre Cardin, Armani, Versace, these brands named after the founders, have continued from generation to generation under the precipitation of time and the baptism of years, and have bred classic brand cultural connotation Clothes & Accessories Become a symbol of identity and taste. In the short one week period of New York Fashion Week, the direct income to New York was up to 1.6 billion dollars, and the potential effect spread to more than 800 fashion companies in New York.

Get used to international designer I'm tired of listening to international brands clothing How about the development of Chinese local designers and brands? spin Clothing, which once represented the development of China's light industry, has fallen into the development bottleneck of the whole industry in recent years. At present, China's total textile exports account for one fifth of the world's total exports, but most of these exports are concentrated in the processing sector, earning the smallest profit in the entire industrial chain. In recent years, domestic labor costs have risen, and India, Vietnam, Myanmar and other countries have cut their labor costs by half or even lower, which has stirred the profit pattern of the entire industry and forced the domestic industry to change its business philosophy.

In recent years, Chinese designers have constantly stepped onto the international stage, including Guo Pei, Luo Zheng, Wu Haiyan and other well-known Chinese designers Fashion Designer But more people are forced to find another way out in the fierce market. Statistics show that more than 50000 students majoring in fashion design graduate every year in China, and only less than 1 in 1000 can find a good brand home or become an outstanding independent designer. Designer brands in China are also Xiaohe's talent, and the situation of "cheering but not cheering" is more common.

stay Zhejiang Shaoxing Keqiao - This is the gathering place of China's textile industry, and also the place where the industry is most fierce. Although New Tianlong is in the forefront of its peers, Zhang Longjiang, with a keen sense of the market, perceives the arrival of the personalized era and the demand for designer brands. In 2009, he purchased Seven Days, and began to lead the enterprise to take advantage of the transformation, completing the leap from fabric production to brand operation, and gathering a number of designer brands with rich brand culture and design connotation.

When "Made in China" is seeking transformation and personalized consumption is popular, traditional textile Fabric Zhang Longjiang is one of the numerous private capitals that have sprung up in the industry to seek transformation. In 2009, he acquired the Hong Kong Seven Days brand at one fell swoop, and organically combined it with traditional raw material business, creating a pilot field between high-end luxury brands and single brand mass consumption.

In his opinion, although the designer brand is very small at present, it is inseparable from the development track of China. In the past 30 years of China's reform and opening up, it has been less than 10 years since we can really give full play to our individual talents. Therefore, designer brands are now a group of talented people who are not accepted by the market. Not being accepted by the market does not necessarily mean that the product is not good. In Zhang Longjiang's view, this is also because the channel does not provide enough opportunities, which creates a great distance between designers and consumers.

Zhang Longjiang's Seven Days is an incubator, which will of course become a bridge to communicate designer brands, consumers and investors through Seven Days. Seven Days market During the process of transformation, great attention was paid to such issues as whether the brand itself could be accepted by consumers, whether the design was complete, and the long-term stability of product quality. At the same time, the ability of designers was also well understood. On this basis, Seven Days will also give professional advice to investors. The injection of funds will give more support to designers and brands, which will be of great help in their future development process, especially when the first stage of incubation needs rapid growth.

Talking about the future development, Zhang Longjiang said that Seven Days would still further expand in physical stores at the current stage, with tier one and tier two cities as the key choices, including major international cities. At present, Seven Days is in the process of site selection in Florence, and it should open in the near future. Other Paris and Tokyo will also be the choice of Seven Days, and these physical stores will become the stepping stones for Chinese designer brands to go global in the future.

At the same time, Seven Days is also implementing the strategy of introducing excellent overseas designer brands that may still be ahead of the understanding of Chinese consumers, but are really accomplished, so that Chinese consumers can feel the culture of some overseas designer brands. Through the strategy of going out and bringing in, Zhang Longjiang hopes that Seven Days can incubate Chinese designer brands and build a whole industrial chain to help them grow through physical stores and e-commerce, which is exactly the mission of Seven Days.