Success Of Women'S Shoes Brand On Saturday

It is understood that, Saturday A total of 55 million shares were issued and 560 million yuan was raised, which was mainly used for the technical transformation project of women's shoes sales chain store expansion, women's shoes production line expansion, logistics distribution system technical transformation and R&D center expansion.

According to a research report of Guolian Securities, the Saturday marketing network has covered 29 provinces, autonomous regions and municipalities directly under the Central Government. 1311 chain stores are managed through the headquarters marketing center and 12 regional marketing centers, including 945 self operated stores and 366 distribution stores, forming a relatively complete marketing network.

"Stable and rich passenger flow plays an important role in promoting Saturday product sales and expanding popularity." The report said that A-share listed companies available for reference include American Bond Clothes & Accessories , seven wolves and the bird of glad tidings.

"Saturday has the characteristics of certainty and growth from the perspective of performance. Considering the company's dominant position in the industry competition and broad development space, we believe that Saturday can enjoy a valuation of about 25-29 times." United Securities believes that its corresponding reasonable price should be about 14-16.2 yuan.

The valuation range given by the sponsor China Merchants Securities on Saturday was 14.5-17.4 yuan, and the corresponding P/E ratio was 25-30 times. Based on the estimates of the two securities companies, if the lower limit of 14 yuan per share is used, 770 million yuan can be raised on Saturday, which is higher than the original plan.

Two years ago, when Belle International was offering shares in Hong Kong, its P/E ratio was as high as 41.3 times, and the frozen capital exceeded HK $433.7 billion. Since then, this giant with a net profit of nearly 2 billion yuan and a gross profit margin of more than 60% has made the whole domestic women's shoes market a dominant situation.

Now, with the coming of listing on Saturday, it will become the first women's shoe company to enter the domestic A-share market. Maybe Yongen International+could not compete with Belle in profit on Saturday, but this represents a trend. With the help of the capital market, the smell of gunsmoke in the domestic women's shoes industry has become stronger.

On Saturdays, we mainly focus on private brand operation, market orientation and fashion as the basic elements, and independently develop, design, promote, distribute and retail footwear products. The main products are "ST&SA T" (Saturday), "SA FIY A" (Sophia), "F O N D B E R Y L" (Fabriel), "M OOFFY", "RIZZO" and other private brands Women shoes 。

In terms of brand distribution, "Saturday" corresponds to "Belle" and its "Tata", with white-collar workers as the consumer group; "Sophia" responded to Belle's "Tianmeiyi", aimed at young fashion consumer groups, and other sub brands of both sides also competed directly in the market segment.

In addition to the amazing gross profit rate, Belle's "strong" sales terminals of more than 6000 are regarded as the most critical competitiveness. The net profit on Saturday was less than 1/19 of Belle, and the gross profit margin was ten points lower than Belle, but the gap in the number of retail terminals was not that large. "The key to rapidly expand the number of terminals is capital."

This is exactly the plan for Saturday. It is reported that in addition to the above direction of fund use, the surplus funds raised will be used on Saturday to continue expanding stores. China Merchants Securities expects that the average annual opening rate of stores planned for Saturday in the next three years will be about 157; Sophia stores will open about 180 stores annually in the next three years.