Quanzhou Footwear Wants To Enter Russia'S Shoe Wholesale Market

According to reports, recently, the relevant departments in Quanzhou are conducting a survey to explore the construction of Quanzhou's commodity wholesale market in Russia, while guiding a number of advantageous enterprises to set up marketing outlets and invest in factories in Russia.

The staff of the Quanzhou International Trade Promotion Association said: "Quanzhou will learn from the experience of Zhejiang Yiwu's wholesale market in Russia and adopt a government funded and enterprise oriented approach to achieve Quanzhou's establishment of an independent marketing platform in Russia, with a maximum subsidy of 3 million yuan."

Re layout Russian market

Quanzhou versus Russia

In recent years, it has quietly upgraded.

The latest statistics show that in the first half of 2012, the Quanzhou entry exit inspection and Quarantine Bureau inspected the 1906 batch of goods exported to Russia, and the value of goods was $94 million 280 thousand, of which footwear was 52 million 900 thousand dollars, clothing was 26 million 670 thousand dollars, and mechanical and electrical products were 3 million 860 thousand dollars; in addition, timber and so on were more than 1 million dollars.

As Quanzhou's seventh largest trading partner, Russia lacks

Bags and building materials are the dominant products of our city.

After Russia's accession to WTO, the export enterprises of these products will gain favorable results after the tariff falls.

"The businessmen in Fujian and Zhejiang were the first to do business in Russia, but later the business grew smaller and smaller."

Before 2007, Qiu Wanqi, general manager of Shishi grei clothing trade company, which had been engaged in Russian trade, was depressed by the "gray customs clearance" after 2007, and turned into Brazil and Argentina market.

But because of certain trade barriers in Brazil this year, it seems that the South American market is also suffering from hard ice.

At present, Russia's accession to the WTO has brought new hope to this stone lion entrepreneur.

In fact, behind Qiu Wanqi, a group of Shishi entrepreneurs have smelled new business opportunities. According to the local inspection and Quarantine Bureau, 1 to June this year, Shishi exported 87 batches of Russian goods and the value of goods was $14 million 971 thousand and 100, and the momentum of development was swift and violent.

"The Russian market can make a brand, including Anta and Jin Mai have opened direct outlets there, and there are many agents, which are signs of high-end brands."

A few days ago, Wu Huiyang, manager of Jin Mai Wang, told reporters that in recent years, Kim Mai Wang, a big seller in Russia, was full of confidence in the expansion of local brands in Russia.

To rewrite the low-end goods impression

Qiu Wanqi also expressed caution in preparing for war and re entering the Russian market.

He said: "I don't think the market will soon improve. As a long-term trade habit, there will be a period of time."

His views were approved by the officers and officers of Shishi inspection and Quarantine Bureau. "After Russia's accession to the WTO, the average tariff reduction is less than 3%, and there is a pitional protection for sensitive commodities, and more than 10 strategic industries will not be released immediately. Therefore, it is very difficult to develop" explosive type "to Russia's merchandise exports and investment.

According to official analysis, for export enterprises, tax reduction is difficult to directly reflect on profits, and tax reduction is implemented for all enterprises, which means that the market competition is more intense, and the competition pressure will be greater. Enterprises may have to win more in the export scale.

Qiu Wanqi agrees with this view, but he also said that this does not mean that he is not optimistic about the Russian market. "The locals have great potential for consumption. They are not as poor as we imagine. I dare say that the rich among them are even more willing to consume than the domestic affluent, but Chinese goods have always been very low-end, and the problem now is that you have to earn money with their skills."

Jinjiang Xin Yi Jia, who visited Russia for the first time in April this year.

Lin Yuqing, President of the company, told reporters that domestic manufacturers had some "Misreading" about the Russian consumer market, which directly led to the fact that most enterprises were familiar with and unfamiliar with Russia.

"The rich people in Russia enjoy it very much. The noble temperament in their bones also affects the concept of consumption. Frankly speaking, most of the" made in China "do not have a strong impression of any brand in them, they just know that it is a commodity from China.

He analyzed, "I think, really want to go to Russia to do business, or to go to the local to investigate, the market is really big."

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Directly set up in Russia

"In the past few years" grey customs clearance ", many of our businessmen were doing business with Russia, but almost seventy percent of them were doing border trade, that is, goods were pferred to Russia through intermediary business, and some bosses had never been to Russia.

Huang Shengli, general manager of Jinjiang import and export trading company, told reporters that because of the existence of "gray customs clearance", border trade became a safe trade mode. "The value of wholesale goods is not so high, and the business risk is much lower. Although earning less, it has gradually formed a stable price chain".

Huang Shengli told reporters that in Quanzhou, there are many international freight forwarders engaged in the Russian market. They are actually "second-hand freight forwarders". For a long time, they did not really lead to Russia. Instead, they sold their business in the north to some large companies with international freight forwarding capabilities, so that they could go around the "white customs" tax and time cost by taking all kinds of relationships and go through the "grey customs clearance" way. "In this way, the logistics and customs costs of" Quanzhou manufacturing "are virtually increased. Only if we go through large quantities can we have certain bargaining power, so it is very difficult for these manufacturers to do business with Russia for a long time.

It is understood that before entering the market, Russia's shoes and clothing and other light industrial products have maintained a higher tariff, such as wool textile tariffs 12%, if combined with special terms, tariffs will account for 40%.

"If we want to completely open the market, we can directly set up factories in Russia. As far as I know, many Chinese manufacturers in the Far East of Russia have already set up factories, and hundreds of factories have been set up in Zhejiang."

Huang Shengli said.