Zhejiang Pu Yuan Turns From "Sweater Production Base" To "Sweater Brand Base"

Recently, reporters from Tongxiang, Zhejiang Pu Yuan Town International

The 2012 winter new products fair and 2013 knitted children's Wear Trend Conference was informed that as of August 31st this year, the children's wear city has introduced 368 well-known brands and manufacturers.

According to the introduction of the Management Committee of the sweater sweater market, the output value of the sweater accounts for 80% of the total industrial output value of the whole town.

Tongxiang Pu Yuan, with its reputation as the first city of Chinese sweater, is quietly launching a "brand revolution".

According to reporter's understanding, Pu Yuan has cultivated more than 800 independent sweater brands, and a large number of famous industry brands have been awarded the honor of "China famous brand", "China famous brand" and "Zhejiang famous brand". The "Pu Yuan sweater" has become the regional brand of Zhejiang province. It has realized the two-way effect of "brand marketing, brand product promotion and brand market promotion".

At present, the "brand revolution" is helping Pu Yuan shift from "sweater production base" to "sweater brand base".

According to introduction, in order to promote knitting

The pformation and upgrading of industrial clusters, changing the current situation of low, small and scattered industries, and creating a famous regional brand of "Pu Yuan sweater", recently introduced the implementation opinions of the second round of cultivation projects of Pu Yuan town's knitted garment enterprises, and arranged special funds to support small and micro enterprises to advance to the "brand blue ocean".

At the same time, the town also increased the publicity and use of "Pu Yuan sweater" Zhejiang regional famous brand and collective trademark. The brand promotion funds are not less than 1 million yuan per year, and a batch of enterprises are authorized to use "Pu Yuan sweater" regional brand name and collective trademark to improve the added value and competitiveness of Pu Yuan sweater industry.

Zhao Haiquan, chairman of Pu Yuan International Children's wear city, told reporters that this winter new product exchange conference provided a platform for merchants to display and display clothing brands, and also let buyers and distributors see the great potential of children's clothing city as a professional wholesale market for children's sweaters.

In addition, in order to enhance the popularity and influence of brand clothes, Pu Yuan International Children's wear city invested nearly ten million yuan to build an international brand.

The e-business platform aims to enable every entry merchant to own an online shopping mall while having a physical shop.