Loopholes In Micro-Blog Marketing Of Garment Enterprises

There are a lot of management.

Micro-blog has become another new position of "network water army", and its credibility in the public mind is gradually decreasing.

Recently, micro-blog fever has produced a new type of Internet Marketing -- micro-blog marketing.

That is to say, anyone can register micro-blog users at random, release business or personal information, so as to communicate with "fans" (referring to micro-blog's "attention" users), so as to publicize the brand or personal purpose of the enterprise.

According to the latest statistics, the number of micro-blog enterprises in China has reached 6000. According to the Internet Data Center (DCCI), the number of active registered accounts of micro-blog Internet in China is expected to exceed 150 million, 280 million and 460 million at the end of 2011, 2012 and 2013 respectively.

However, our correspondents survey found that the competition among micro-blog websites is fierce. Apart from natural growth, many users are forced to enter.

With the surge in volume, micro-blog has also become the "network water army" haunt.

A Mr. Wang told his correspondent about his attack on micro-blog: "because I was dissatisfied with the behavior of a company's hyperbole, I expressed my views on micro-blog.

Who thought that in just three hours, hundreds of "netizens" attacked and abused.

In reality, micro-blog can not only spread through mobile terminals, but also add links, pictures, audio, video, and citation functions. Compared with blogs, podcasts and forums, it has strong interaction, short interaction cycle, and the ability to achieve interaction at the first time.

The industry is concerned about this. With the diversification of micro-blog's functions and the enhancement of its pmission power, if there is an increase in the pmission power,

Once micro-blog marketing has gone astray, it will probably have more destructive power.

At present, some micro-blog certification chaos has caused micro-blog marketing credibility to be greatly reduced.

It is understood that many websites have "authenticated" a large number of users in order to "pull the volume", and the audit is not strict.

Moreover, the user identity audit is also a problem that bothers the website.

According to Xiao Mingchao, the deputy general manager of micro-blog's sociologist and the new generation market monitoring organization, "the challenge for many enterprises lies in how to correctly treat micro-blog, and really study clearly the user characteristics, communication structure, user relationship and needs in micro-blog. Many enterprises only regard micro-blog as a platform for speculation, or even regard micro-blog as a platform for promotion, and as a platform for crisis public relations, they have not really grasped the core value of the company."

The first is to make full use of micro-blog fans, user relationship structure, interest points and influence mode to find a marketing entry point, so that users can automatically share and forward. Two, micro-blog should not be regarded as a purely event marketing or speculation platform, so as to avoid extremes and extremes; three, it is necessary to learn to lower the status and communicate with consumers in a way that they like to accept; four, it is impossible for enterprises to truly regard micro-blog as a platform for communication with consumers, and can not completely replace the existing marketing methods. It should not blindly exaggerate the marketing effectiveness of micro-blog, but should rationally analyze its role in marketing, and carry out micro-blog marketing from the perspective of user experience, rather than simple and crude information bombing marketing. To succeed in micro-blog marketing, enterprises need to grasp several points.

At the same time,

It will also undergo a process of ebb and flow. "In the early stage of growth, it will go through a chaotic process. But as more and more enterprises understand their attributes, the final marketing environment may be gradually purified.