Tongxiang Shoemakers Focus On Making Their Own Shoe Brands

　　“ shoes In the final analysis, it is for people to wear, and it is not enough to only pay attention to the appearance and ignore the original use of shoes. " This is the design concept that Shen Zhangquan, the president of Tongxiang Zhouquan Guotai Shoes Co., Ltd., has always adhered to. This is reflected in the self created brand "Romayi" of the enterprise, which is more to meet the needs of customers.

"I think it would be better to thin the edges." Master Huang, who has a Chongqing accent, has been a shoe plate maker for more than 10 years. He affectionately calls Shen Zhangquan "boss". Shen Zhangquan said, "No, if the edge is thinner, the force will be uneven."

"Here, I often have such discussions with my boss. He understands my design concept, and even many times, I can't keep up with his thinking." Master Huang was very happy to meet the boss who knows how to design.

In 1982, 30 years ago, in "Zujia" leather shoes Shen Zhangquan, who has worked as a workshop worker for two years in the General Factory, was sent to Shanghai No. 1 Leather Shoes Factory to study proofing. "What I learned in Shanghai in the past six months has become a belief in my heart." Shen Zhangquan said that although the design knowledge learned will be outdated, the people-oriented concept will not be outdated.

Shen Zhangquan, a "professional", believes that design is a collision of ideas and enjoys it. "If you really take design as a hobby, you will be very energetic." Just a week ago, you went to the major wholesale markets and shopping malls in Guangzhou to "collect patterns". This is his little cleverness: he seeks inspiration from the south and sells it to the north.

"We are always ahead of the trend for a whole quarter." Just after the New Year, Shen Zhangquan accurately predicted that the popular trend this summer is big soled shoes. After his design, a pair of thick soled leisure women's shoes walked out of the assembly line and onto the street, leading a trend.

Shen Zhangquan, who had just left Guangzhou, went straight to the leather shoes market in Shenzhen to find new elements. Although it is only August now, "Roma" has already invested Winter shoes Production.

By virtue of "one step ahead" in design, "Romayi" now has more than 20 agents nationwide, with annual sales of more than 200000 pairs of leather shoes.