Fujian Menswear Showed Good Market Operation In The First Half Of This Year.

Relevant reports have been disclosed since July.

The clothing industry was lower than expected by the announcement of the performance of the newspaper, the overall performance was significantly weaker than the market, of which the textile manufacturing sector dropped by 10.13%, and the apparel home textile plate fell by 5.66%.

Compared with the decline in the performance of the textile industry, the performance of the brand clothing listed companies is gratifying, and the performance of the 5 companies, such as the wedding bird, the card slave Road, the Hongda hi tech company, the Bank of China cashmere industry, and Thailand shares, has all increased.

Fujian Style Men's clothing is hot.

Unlike sports goods, Fujian style menswear showed a good market trend in the first half of this year.

Ni Zhongsen, a Quanzhou listed guidance specialist, told Business Daily reporters that the business casual wear industry has become the industry's most important recommendation in the 2012 annual strategy.

"With the gradual upgrading of urbanization and consumption upgrading, the expansion of the middle class and the balance between career and family will be conducive to the development of business casual wear".

Ni Zhongsen believes that from the industry level, according to data, in 2004 -2010 China Men's wear market compound growth rate of 17.6%, higher than

The compound growth rate of the industry is 13.4%; and from the perspective of most listed Fujian menswear companies, the business casual wear companies are better than the apparel industry in terms of inventory management or channel expansion, and the "casual" dress is also the direction for other brand enterprises to develop.

Nine Mu Wang and other leading domestic markets

According to the earnings report released recently, nine Mu Wang's business income in the first half of the year was 1 billion 191 million yuan, an increase of 23.58% over the same period last year, operating profit of 385 million yuan, an increase of 42.87% over the same period last year, net profit of 338 million yuan, an increase of 43.59% over the previous year, and a basic earnings per share of 0.5900 yuan / share, and its profit growth slightly exceeded expectations.

Especially in the two quarter, business performance was outstanding, operating income and net profit were 522 million yuan and 130 million yuan respectively, representing an increase of 24.90% and 77.26% respectively, representing an increase of 2.32 and 48.9 percentage points respectively over the first quarter.

At present, the company's terminal stores have expanded to 3207, with a net increase of 67 in the first half of the year.

From the income of various products, the sales of male trousers for core products exceeded 600 million yuan during the reporting period, an increase of 17.21% over the same period.

Sales of shirts, jackets and other products also reached 180 million yuan, 160 million yuan and 130 million yuan respectively, which increased by 44.69%, 43.97% and 43.46% respectively compared with the same period last year.

And just completed the "Chen Daoming New York shooting advertising" plan for the first half of the net profit of 278 million yuan, an increase of 21.8% over the same period.

The turnover was about 1 billion 259 million 300 thousand yuan, an increase of 22% over the same period last year, and the profit attributable to shareholders was 278 million yuan, an increase of 21.8% over the same period last year, and a median dividend of 13 cents per share.

The company said that profit growth is mainly reflected in the growth of sales of two brands of LILANZ and L2, and the overall turnover will maintain an ideal growth rate, coupled with proper cost control, which will offset the impact of the effective tax rate rise.

According to the earnings report, the main brand "LILANZ" sales maintained healthy growth, the average unit price increased by 8.2%, and the sales volume increased by 9.3%. The sub brand "L2", due to its positioning as young fashion, plus a large proportion of shops in the first and second tier cities, was greatly impacted by the competition of the macro economy and overseas brands.

In the first half of the year, L2 turnover increased by 127.5% over the same period last year, reaching 81 million yuan.

The average unit price of L2 is about 75% of LILANZ.

During the period, sales of LILANZ and L2 accounted for about 93.6% and 6.4% of the total turnover respectively.

At present, East China and central and southern China are still the main contribution areas for the development of the company, and the two regions account for 59.3% of the total turnover (58.6% in the same period last year).

For the first time this year, it has exclusive two seats in Hurun brand list.

It became the fastest growing men's clothing in the first half.

Data show that the company achieved operating income of 1 billion 486 million yuan in the first half, an increase of 24.5% over the previous year, a profit of 325 million yuan, an increase of 49.3% over the previous year, and a net profit of 246 million yuan, representing an increase of 40.6% over the same period.

The company expects net profit in the first three quarters of 2012 to grow by 30% - 50% over the same period.