Guangdong'S Clothing Industry Regards E-Commerce As A Life-Saving Grass.

According to the news of "2012 China Liuhua international garment Festival and Guangdong Fashion Week" held on 16-26 August, the international economic situation is unstable and the domestic economic growth is slowing down, forcing Guangdong's garment industry to upgrade.

Insiders pointed out that the e-commerce of garment industry is the trend of future development, and the sales channel of the Internet will become the key means of pformation and upgrading of traditional garment enterprises.

According to the president of Guangdong apparel and Apparel Industry Association

Introduction, at present, most clothing enterprises in Guangdong have begun to implement e-commerce.

Even the clothing enterprises that run traditional channels, they will build official website to display their corporate image on the one hand, and online retailing with the help of the third party mall.

At present, there are many shopping websites. For the Guangdong apparel industry, most of them still focus on the sale of third party platforms.

Zhou Xianghui, general manager of Guangzhou rattan wood Co., Ltd., said that since the second half of 2011, the company began to enter e-commerce and establish cooperation with Taobao and Jingdong mall. At present, the turnover of e-commerce has increased by 20% per month, and the profit has accounted for about 15% of the total profit of the company.

Experts say that with the help of electronic commerce, enterprises can not only enhance their profits, but also help enterprises change their past batch production mode and shift their business priorities to product services, brands and innovations, further enhancing the added value of products and boosting the pformation and upgrading of enterprises.

Sun Tuosheng, deputy inspector of the Commission on economic and information technology, pointed out that in the "Guangdong fashion week 2012 and the Guangdong garment industry pformation and upgrading conference", Guangdong is vigorously implementing the development strategy of "integration of information and industrialization", "integration of production services and manufacturing industry", and focuses on promoting economic pformation and upgrading. It urgently needs to play an active role in the innovative management mode, improving the efficiency of industrial organization and stimulating the vitality of the market.

Liu Yueping said that the level of economic development, the acceleration of urbanization, the growth of per capita income,

The in-depth implementation of policies and the change of social structure and consumption concept will bring new development space to clothing e-commerce in Guangdong province.