Interview With Cheng Wen, Chairman Of Hangzhou Good Looking House

Host: the guest we invited is Hangzhou.

Career Investment Company Limited

Chairman.

Hello, Cheng Dong!

Answer: Hello.

Moderator: first of all, I know that punk is a rock music. Everyone knows it well.

What is the origin of punk music?

A: Yes, punk, its music and rock music is the origin of punk culture. Punkdandy, he is a brand with a comprehensive image of punk culture. Now we cut into the market as the main shoe, so it is just one of its carriers. They share punk culture in common.

Host: will punkdandy's design be very tensile like Punk music?

Answer: a series of tension is a small part of it. Most of them are not so tense. In fact, punkdandy is a positive attitude towards life. It is not as punk as we all understand. It is a bit decadent. It is very extreme and highly publicized. In fact, our punkdandy has some publicity, just a part of it.

Moderator: you just mentioned that punkdandy publicity is just a part of its category, mainly advocating a positive attitude towards life, mainly because your brand wants to convey the ideal.

Answer: Yes.

Host: I wonder what your designer is like.

A: our main hits are three categories. The creative designer is a British shoe designer born in the United Kingdom called Steven. The second one is the ancestral home of Slovakia, the third is the British Overseas Chinese, and the three designers are all British.

Q: How did you find these three British designers?

A: I have traveled in England for more than 10 years, and have lived in England for three years. During my travels, many of my friends were designers, and I was also learning design and introduced by my friends.

Most of us are the masterpieces of the designer team.

Host: what kind of products will your punkdandy bring to this Expo?

Answer: bring some shoes and accessories, new products in autumn and winter 2012.

Host: what are the characteristics of new products in autumn and winter?

Answer: color change.

Q: will there be a variety of changes?

Answer: Yes.

Q: what do I think the marketing way of punkdandy is?

Answer: franchise chain.

We already have more than 20 companies and individuals signing up for their opening process.

Host: punkdandy is 30% of foreign production? Is that what it looks like?

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Answer: Yes.

Host: what is the reason?

Answer: mainly the technology, the style, and the percentage of twenty or thirty, which we have tried in our country, and it is very difficult. Therefore, we are targeting suppliers in foreign countries to cooperate with R & D and production.

Host: is there any difference between these 30% products produced abroad and those produced in China?

Answer: there are differences, mainly in terms of technology.

Host: is it possible that the products produced abroad may be more diversified and complex in technology?

A: with its special technological features, we bought out two suppliers' patents.

Moderator: in the next few years, have you made any new development plans?

A: at present, it remains unchanged.

Sign up for some franchise.

Punkdandy's store in China is called PD, and punkdandy is one of the biggest brands in PD shop.

Host: as you mentioned just now, you have lived abroad for a long time. How do you understand this brand yourself?

Punkdandy, in the next five or six years, it should be a trend. In Italy, there are two brands that are sold at a high price similar to our style. They all have this style. The products of punkdandy in Europe actually have several decades of history. Then, like its style, called TUK, my understanding of it is mainly its particularity. It has a charm, because it has a very cultural origin. It originated from punk culture in 1870s. Our punkdandy will always continue this culture. This cultural continuity is that it always stays the same, and it always has a good combination with fashion, so that it can always lead the fashion. Answer:

The next five or six years will be a trend, which is a wave from China and the world.

Moderator: has its own aesthetic sense, the existence of culture, then you choose to do such an industry, also because of such a reason? Mainly because of its cultural heritage to attract you, right?

Answer: Yes, yes.

Moderator: Actually I think a pair of good shoes, of course, young people will now pay attention to its appearance, aesthetic degree, but in terms of comfort is also very important, how does punkdandy check?

A: Yes, our position is comfortable, casual and fashionable.

Compere: is keeping beautiful while also paying attention to comfort?

Answer: Yes, comfort is the first priority.

Host: what kind of cultural feelings do you think punkdandy brings to consumers? What kind of flavor is it in it?

Answer: make it a special one.

Host: is it symbolic?

Answer: Yes, personalization and personalization.

Host: so punkdandy is a very personalized brand?

Answer: it has personality.

Host: maybe a more suitable young person?

A: our age ranges from Seventeen to eight years old to 35 years old.

Just now, you mentioned that the proportion of 30% produced abroad is different from that of its shoes. The more we are producing abroad, the more partial it is. People who are over 27 years old have the ability to consume and buy more expensive things. This part is produced abroad.

Host: this part of production abroad is rather complicated in technology, so its price will be slightly higher.

Answer: it is not necessarily that its technology is complicated, because its technology has some particularity, for example, the formula is precisely the part we produced abroad, which is simple in design.

Host: is punkdandy brand suitable for people of 18 to 35 years of age? In fact, its audience is very extensive.

Answer: its audiences are not so narrow or wide.

Moderator: today, thank you Cheng for accepting our interview. We also wish punkdandy will get better and better in the future.

Answer: Thank you, I will.