Facing The Predicament Of Enterprises, Pformation Of Zhejiang Old Silk Factory

Recently, Zhejiang Hua Zhi

The technological pformation of 5 reeling production lines of limited liability company was successfully completed.

The total investment of the new weaving project is 10 million yuan. At present, 4 large imported rapier looms are in place. At the end of the year, 20 rapier looms will be formally put into production.

While many small and medium-sized silk enterprises are worried about "shortage of labor, tight capital and low order", the Zhejiang Wah Chi silk Co., Ltd. has its own way to deal with the difficulties. The secret is to innovate and expand the market.

The predecessor of "Hua Zhi silk" was founded in 1965 at Zhicun silk factory.

Since its formal restructuring in 1995, it has developed from a single silk reeling enterprise to an enterprise integrating cocoon silk reeling, cotton making, twisting, silk knitting, silk weaving, clothing and home textile production.

In the sharp change of foreign trade situation, reducing the share of foreign trade market and actively expanding the domestic market has become the key to the development of "Hua Zhi silk".

Five years ago, the market share of "Hua Zhi silk" accounted for more than 90% of the total sales volume. Today, the domestic and foreign trade market basically keeps a balance.

In the first half of this year, the sales volume of "Hua Zhi silk" reached 80 million yuan, which was basically the same as last year's sales volume under the situation of internal and external difficulties.

As we all know, raw materials occupy the highest proportion in the cost of silk industry, and the most critical.

In order to ensure quality, "

Strictly control the raw materials and establish a reeling raw material factory in Guangxi to ensure that the raw materials can reach 5A and 6A grade standards.

"Raw material is the first hurdle, and also the most important one."

Zhou Yutao, general manager of the company, said, "at the moment, we can do everything in addition to dyeing this raw material from raw materials to garments and factories."

The development mode of complete industrial chain has become the guarantee of high quality, making the sale of "Hua Zhi silk" in the silk clothing market at home and abroad one after another.

At present, "Hua Zhi silk" has become a foreign first-line brand such as Montagut, Pierre Cardin and BOSS, as well as suppliers of domestic brands such as YOUNGOR, wedding bird and Ordos.

Developing a number of new yarns, more than 100 fabrics and thousands of garments each year has become the norm for "Hua Zhi silk" to focus on product innovation.

For example, a kind of silk raw material developed with Japanese customers not long ago has increased the smoothness of products by importing environmental protection auxiliaries, and greatly improved the quality of raw materials.

"This new product made 50 tons of direct customers last year.

We are preparing to declare the new product plan of the provincial science and technology department.

Zhou Yutao said proudly.

It is worth mentioning that "Hua Zhi silk" is building its own brand besides making OEM for domestic and foreign first-line brands.

"Sha Sha SILKSHARE" as "Hua Zhi silk" has its own

From 2006 to now, it has made some progress. Currently, there are many domestic agents in Hangzhou and other places.

At the end of the interview, Zhou Yutao told reporters about the "Five Year Plan" of the company's development.

"The recent five year plan" is aimed at making fine silk products and subdividing the market, and constantly expanding the market share of the garment market of "Hua Zhi silk" through continuous innovation.