Building "Big Alliance" Is The Development Direction Of Humen Clothing

Recently, the reporter learned from Dongguan Economic and Information Bureau that Humen Garment Technology Innovation Center plans to expand and cooperate with Alibaba to promote Humen Garment through e-commerce.

Online marketing“ Humen Clothing ”

Huang Yi, Deputy Director of Dongguan Municipal Bureau of Economy and Information Technology and Director of Dongguan Municipal Bureau of Small and Medium Enterprises, recently led a team to investigate Humen Garment Technology Innovation Center. The center was established in 2005 as a public service platform for Humen garment industry upgrading. At present, the center has Humen Clothing Exhibition Hall, Technology Innovation Experience Area, Multi functional Fashion T Platform, Clothing Book Reading Room, Fumin Fashion Network, Conference Hall and other facilities to provide fashion enterprises with popular information, design technology, talent training, management consulting, brand marketing, resolving business disputes and other services, It was rated as "Top 10 Public Service Units for Small and Medium sized Enterprises in Guangdong Province" by Guangdong Provincial Economic and Information Commission.

According to relevant parties in Humen Town, the innovation center is currently planning a major reform. On the one hand, the innovation center will establish a national fabric pavilion, a national testing center, a creative designer gallery Guangdong Textile College Humen Branch School and other projects to strengthen the construction of software and hardware; On the other hand, it will also cooperate with Alibaba and others to improve the brand influence of "Humen Clothing" with e-commerce.

The government should "take half a step ahead of enterprises"

Huang Yi, Deputy Director of Dongguan Municipal Bureau of Economy and Information Technology and Director of Dongguan Municipal Bureau of Small and Medium Enterprises, said that Humen Town should continue to do a good job in the clothing industry. She said that an excellent entrepreneur can make an enterprise and an industry, while an excellent enterprise can make a local economy. The survey shows that Dongguan garment industry is one of the pillar industries with the highest GDP contribution rate in the private economy.

"There are many small, medium-sized and micro enterprises in Humen Garment Industry, and it is difficult to become bigger and stronger in a single development." Huang Yi suggested that Humen Garment Industry should learn from advanced regions such as Jiangsu and Zhejiang, create "big industry", "big alliance" and "big platform", integrate social resources of the industry, attract and gather a number of "specialized, special and new" small and medium-sized enterprises, and implement group development. The reporter from Nandu learned that garment enterprises in Jiangsu and Zhejiang not only have the support of public service platforms, but also have formed large-scale enterprise alliances, which share market information, technology and development experience.

Huang Yi also believes that government departments should "take a half step ahead of enterprises". Clothing industry The government should focus on fashion and innovation, and the information is updated very quickly. Instead of focusing on meetings and discussions, the government should provide administrative services in combination with the characteristics of the industry and guide the technological reform and innovation of the industry.