Hongxing Erke Tries To Build The World's Leading Apparel Brand.

Just a lot

Still keen on sports marketing, trying to win the London Olympic Games by grabbing the gold and grabbing the sports resources.

When marketing the last straw, Hongxing Erke has switched to a more fashionable and casual product, quietly pforming into a casual clothing brand.

Obviously, the national brand that started with sports has "sniffed" from the development of the industry to the change of market wind direction.

As for how to face the next 10 years, they put forward the grand vision of building the world's leading clothing brand a few years ago.

In the past two years, Hongxing Erke has changed a lot from terminal to product, less rendering of sports power and speed, and more fashion and leisure feeling.

In particular, this summer's "mini collar T" mainly gave up the usual theme series of sportswear, instead of walking on the road of leisure clothing brand marketing.

Though it is a long way to reverse the consumer's impression of Hongxing Erke's sports apparel brand over the years, but for these Chinese private enterprises growing up in the "wilderness", innovation is the only way to seek breakthroughs in pformation.

Hongxing Erke ERKE is a famous Chinese clothing brand founded by Hongxing Erke group in 2000. It has the reputation of "the first brand of Chinese tennis apparel".

Hongxing Erke advocates "young, fashionable and sunny" lifestyle, is committed to insight into market demand, listen to the voice of consumers, with sharp eyes, beautiful artistic atmosphere, keen fashion touch, aggressive and not glamour performance, to adapt to the trend of change and enhance the consumer experience.

Up to now, the products of Hongxing Erke brand have covered fashion clothes.

And professional clothing, its "TO BE No.1" brand spirit is also widely known to consumers.