Fabrics Become The Key To Win In London Olympic Marketing

Two thousand and twelve

Already in the near future, participation in this four years of world events, not only athletes, and related industries.

With the rapid development of the textile industry, the Olympic economy is no longer strange to Chinese textile enterprises.

The winning experience of these enterprises includes not only the state-owned brands that are heading for the world, but also the chain companies with a chain of industries, including small and medium enterprises, though not well-known but with profound strength.

And those enterprises that won the top in the Olympic economy have a common bright spot, that is, fabrics become the key to winning.

Opportunities for those who are prepared.

Case 1: Yunlong Clothing Co., Ltd. of Jiaxing, Zhejiang, participated in the 2010 World Cup in South Africa and the manufacture of sportswear in Vancouver Winter Olympic Games two years ago.

Today, Yunlong has successfully completed the 127 thousand London Olympic orders for 17 fans in 17 countries.

The total amount of the order is US $about 1000000. For the small scale, the total number of the staff is only 120 Yunlong, the total volume is relatively large. The company has been preparing since last year, and has used the new fabrics developed by the company independently in its production.

Riches comment: London Olympic order is not the first international competition production task that Yunlong has received. The Yunlong, a small volume, has many intimate experience with international competitions. All these "lucky" coming are all sources of Yu Yunlong's early preparation and "technological upgrading".

From fabric research to dyeing to Olympic shirt proofing, foreign customers, after several rounds of inspection, comparison and screening, finally chose Yunlong as the supplier of the 17 Olympic sportswear in London.

Before the 2010 World Cup in South Africa, Yunlong provided more than 70 thousand football fans for more than 10 countries, including Brazil and Argentina. However, the fabric of these fans came from Taiwan, so Yunlong was only a substitute for processing, with a small profit.

The fabric of the London Olympic Games fans is developed by Yunlong, some of which are even higher than those of Taiwan, and the price is lower. The profit of this order has increased by about 7% over that of the world cup in South Africa.

From the cotton and linen fabric with cotton texture to hemp products to the carbon fiber fabric with the function of heating and health care, Yun Long constantly attracts continuous orders with innovative consciousness.

Now, Yunlong has invested about 3 million yuan a year, developing at least 10 new fabrics every year, and all its own research and development.

All patents have been applied to ensure the differentiation of products and attract more stable customers. These new products have brought impetus to the development of enterprises.

Industry chain advantage preemptive machine

Case two: Shandong Nanshan Bowen apparel Co., Ltd. successfully cleared customs for the 11 thousand sets of high-end suit suits produced in 2012 London Olympic Games. The London Olympic Organizing Committee officials, referees and athletes representatives will be presented in this batch of clothing.

It is reported that the company has gone through three inspection plants to get the orders, and finally obtained the qualification to produce London Olympic Games in June 23, 2011, and signed the London Olympic Games order.

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Wealth comment: as a subordinate company of Shandong Nanshan Textile Garments Co., Ltd., Nanshan Bowen Garments Co., Ltd. has the advantages of other enterprises which are incomparable to the industrial chain.

All along, Nanshan textile is the leader in technology and innovation. It is currently the world's largest production base for compact spinning fabrics.

The company's garment industry has seven professional production plants and 14 international advanced production lines for Western-style clothes. It is one of the most modern high-end suit production bases in China.

In addition, Nanshan textile and apparel company successfully acquired 4 top quality pastures in Australia, bringing in the world's advanced technology of top cutting, dyeing, spinning, fabric, garment processing, equipment and process management, and technical personnel.

In 2009, Nanshan textile began to establish strategic cooperative relations with China's State General Administration of sport and China Golf Association. Its brand Bethany, Brandon and ARISTO 18 have become designated suppliers of China Golf Association and China National Golf Team.

The most direct result of providing clothing for the world's major events such as the Olympic Games is economic efficiency. The entire order is profitable.

At the same time, because of the higher demand for Olympic orders, enterprises have been trained in technology and technology to enhance the competitiveness of enterprises.

In addition, from the perspective of social benefits, products on the world stage can not only enhance the awareness of customers and consumers on Nanshan brand, but also enhance the overall image of enterprises.

The four year Olympic Games have achieved the dream of countless athletes and formed a specific Olympic economy.

From the participation of the textile enterprises involved in the Olympic economy, enterprises, like athletes, can win a cup in the Olympic economy. They are not lucky for a while, but they have accumulated over the years.

From the perspective of fabrics, functional products have gained more and more popularity. For example, this year's Chinese champion costume is a manufacturer who has studied the weather conditions in London in the past five years in 7 and August. It is believed that there will be more rain during this year's Olympic Games. Therefore, the fabrics with waterproof performance are specially used, and the fabric is formed through a hydrophilic PU film and laminating technology to form a complete coating.

The micro climate between the human body and the clothing is adjusted to keep the wearer warm and warm.

In fact, whether it is enterprise operation or product development, whether it is Olympic order or usual order, participants should constantly innovate and challenge themselves in every marketing campaign, create the advantage of industrial chain, and be prepared for every opportunity.