Bonas Fashion Socks Industry Pioneer Group Will Take Part In The Yiwu E-Commerce And Online Products Fair.

In this session Yiwu e-commerce and Internet Products Fair On this occasion, Bonas fashion socks pioneer group attended the exhibition.

　　 Bao Na The group focuses on socks industry for twenty-seven years. As the three strong enterprises in the national Hosiery Industry, at present, there are more than 8000 terminal retail outlets in the whole country, and more than 500 channels distributors in the main two or three line market of the country. In 2010, Bonas took the lead in establishing Milan in the industry. Silk stockings The design center has pioneered the era of domestic stockings and creative designers. As a main force in the domestic stocking industry, Bao Na Jin has completed the leap from product to brand with unparalleled perseverance and strong executive power.

After years of operation and accumulation, he has built up a more elegant brand association than other well-known brands.

Bonas positioned his current brand as the fashion pioneer of the Hosiery Industry and established the core value of "elegant health and fashion" brand. After a clear brand positioning, all marketing activities are focused on this theme, so as to fully compete with the competitive brand. In 2007, he hired Andre, senior designer of Milan, DELL to be the chief designer of the group. In 2010, Bonas set up the first creative design center of Chinese socks industry in Milan, opened the age of socks designer. In the 011 year, it launched a nationwide thematic sales promotion campaign to "witness the design of the grand master, and invite you to tour Milan". At the same time, it also promoted all kinds of means such as online advertising, magazine advertising, terminal promotion and so on. In 2011, the total communication budget exceeded 50 million yuan, with a series of effective integration and dissemination, aiming at upgrading the brand.

Women should be beautiful from inside to outside. With the unique design style, BONAS perfectly integrated the Oriental women's intellectual beauty and Western women's independent sexism, creating a new realm of fashionable women's beauty, highlighting the elegant and elegant brand characteristics. True fashion is refined beauty, and true beauty is the purity of the creator. BONAS weaving fashion, advocating beauty, with its simple, generous, fashionable and noble, elegant temperament, interpretation of modern white-collar women's fashion life, showing the perfect woman's intellectual beauty.