Excellent Purchase Network Launched Clothing Channel Daily Average Orders Over 7000

On May 21st, after claiming to be among the top two of domestic footwear B2C,

Recently, the shoe city launched its clothing channel and began accelerating its category expansion.

So far, the top domestic footwear B2C has been on-line and independent.

The shoe mall is changing to the shoes and clothing business city.

Unlike other footwear B2C, the main sports apparel is different.

The best buy online shoe city launched the men's wear and women's clothing two major channels, the merchandise positioning for the high quality, fashionable business dress and casual wear.

At the beginning of the line, there were ten brands and thousands of styles and fine costumes. Li long, The me, Ji Houfeng and other brands had been sold on shelves, and BELLE's high-end products were sold.

Both the French Renault and the Langwen series are already on sale and will introduce more famous brands both at home and abroad.

CMO Xu Lei, an online shoe city, said: the clothing channel is currently in the trial stage, and its line is designed to meet users' diversified purchasing needs.

At present, the company does not offer higher sales and profit requirements for clothing category.

From the on-line three weeks, men and women's clothing sales exceeded expectations, but also further promoted the sale of footwear.

Xu Lei said that a large number of apparel brands that had already launched online sales all hope to join the excellent shopping platform, mainly because the positioning of the main brand and quality of the excellent buyers is more in line with the needs of the garment enterprises.

However, the online shopping mall is also very careful in choosing the clothing brand.

Previously, the online shopping mall has launched sports apparel in the sports hall, including Nike, Adidas, CONVERSE, Puma, CAT, Columbia and other famous sports and outdoor brand clothing.

And the launch of the clothing brand for men and women will create a new market, attracting more and more different types of consumers through the positioning of high quality and fashion.

It is reported that the online shopping mall of excellent purchase was launched on July 2011, claiming that the order was broken through 1000 orders in August, 3000 orders in September, 5000 orders in November, and 10000 orders in March 2012. At present, the company has a daily average of more than 7000 orders, with more than 1 million registered users and over 1 million sales.