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The Clothing Industry Can Not Always Be "Foreign Card", Must Have Its Own Brand.

2012/4/11 16:35:00 13

Clothing Industry Export Clothing Clothing Brand

The Italy Foreign Trade Commission recently came to China to crack down on counterfeiting and called on China to take measures to protect Italy's brand.

This once again rings a bell for us, China.

clothing

Can not, and no longer need to rely on "foreign card" to deceive consumers.

The Chinese manufacturing industry, especially the garment industry, must be more confident and must do its own brand.

First of all, from the perspective of demand, the consumption habits of consumer groups, especially high-end consumers, are not as blind as they used to be.

Second, from the supply side, there are many local brands, some brands already have the strength to compete with international brands, but some details are not nurturing enough, and lack of experience in market segmentation.

Chinese people are not lacking in intelligence and wisdom. Chinese culture is rich in history. They once looked up to the world.

fashion

However, since reform and opening up, it has played a role as a processor in the process of globalization.

Taking Chinese clothing as an example, the annual export value of clothing is 1 billion 200 million yuan, but the lack of brand is mainly based on foundry, with a small profit.

Now the exchange rate is rising, the cost is rising, and the international market is depressed, which has squeezed our living space.

This is related to not having its own brand, which is equivalent to "raising children" for others.

Globalization is not fixed and roles are interchangeable. China may not always be a world factory.

Now China has become the second largest economy in the world, and the apparel industry has strong economic support for its own brand.

We recently launched a high-end.

clothing

The brand "community" has used a lot of traditional cultural elements, but designed by Italy designers, made in Italy, fabrics and accessories are also from Italy.

That is to say, let Italy do the foundry for Chinese brand, so there is no foreign brand in the middle, and at the same time ensuring the design level and quality, the price is nearly 20% less than that of the foreign brand.

As for why Italy workers are made, there is a problem of employment.

In Italy, there are more than 600 factories for our OEM. Some of them are in this factory. The technology is highly stable so as to meet the detailed requirements of the top products.

The reason why Chinese clothing is lacking in the world's reputation is mainly due to insufficient time accumulation and insufficient accumulation.

We have been making costumes.

Export garments

But we often do it for others. Now we have to do it for ourselves.

In a globalized era, China can not only be a manufacturing center, but also a brand, so that other countries can do OEM for us. We only focus on three things: brand, quality management and marketing, playing the role of system integrator.