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Fashion And Better Life -- Mercedes's Gallop Of China Fashion Week Opens In Beijing

2012/3/24 22:51:00 8

Fashion International Fashion Week Mercedes Benz

In March 24th, Mercedes launched the first China International Fashion Week (2012 / 2013 autumn winter series) in Beijing.

The nine day fashion festival will hold more than 60 professional events, including special events, special events, press releases and forum lectures. The fashion week will end in April 1st.

During the fashion week, there will be 46 brands and agencies from home and abroad, 30 Chinese and foreign designers, and nearly 400 design and model rookies. They will hold 41 special events, 6 professional competition finals and 10 news releases and forum lectures at 75lD, PARK, Beijing Hotel and other venues. More than 200 editorial journalists from over 200 Chinese and foreign media and hundreds of Chinese and foreign professional fashion models participate in the fashion week's live coverage and special releases.

The brands included women's wear, men's wear, children's wear, swimsuit, leather wear, underwear, winter clothes, casual wear, advanced customization, hairstyles, footwear and other 40 domestic brands and 6 foreign brands from Germany, Italy, Britain, Japan and Holland.

In order to support the growth of outstanding young designers, show the style and talent of contemporary college students, and promote the entrepreneurship and employment of college students, China International Fashion Week Organizing Committee has opened a "college publishing" section from the beginning of this autumn and winter series in March. With the help of fashion week's social concern and influence, it has set up a stage for students to discover inspiration and hope.

In the upcoming fashion week, you will see the design works of outstanding graduates from 6 famous fashion colleges in China.

With the current popularity of micro-blog communication, this fashion week will launch "My Fashion Week, my micro fashion" theme interactive activities, through fashion week to bring fashion and popular information, to explore and disseminate healthy and fashionable life philosophy, to promote and guide people's understanding and cognition of healthy fashion lifestyle.

China Fashion Week has been established since 1997. As of now, more than 290 Chinese and foreign designers, more than 320 Chinese and foreign brands from China, Japan, Korea, Singapore, France, Italy, the United States, Russia, the United Kingdom, Switzerland and other 10 countries and regions have held 683 press conferences. Over 2300 design and model rookies have participated in the 89 Professional Contest Finals held in fashion week.

After 15 years of development and improvement, fashion week has become the top professional publishing platform for new products, new designs and new technologies in fashion, clothing, accessories, bags, make-up and modeling. It has become an international service platform for Chinese and foreign famous brands and designers to promote their image, display their creativity and spread their popularity.

In 2011, China International Fashion Week and Mercedes, the leader of the international automobile industry, established a strategic partnership. China International Fashion Week was a member of many famous fashion week of Mercedes Benz.

As one of the members of the global fashion festival, China Fashion Week has reached 7 new steps in the process of internationalization and marketization.