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Leading The High Quality Era Of Sweaters

2012/3/23 14:35:00 7

Ordos Sweater Brand Effect


  

Erdos

Austrian group advocates low-carbon life


In recent years, with the rapid growth of China's high-quality consumer market, China's entire textile and garment industry has entered the acceleration stage of innovation development and quality upgrading.

The Ordos group, which has created the leading brand of cashmere industry with the "warm world", has opened Ordos in an all-round way with the "Ordos Austrian group" as a new starting point in the multi brand and multi variety operation strategy of enterprises.

Cardigan

Long term planning for high quality era.



Optimize resources and build the core of Olympic group quality


The deep brand management resources that Ordos accumulated over the years has laid a unique platform advantage for the Ordos Austrian group to quickly integrate and develop resources and create unique qualities in the industry and the market.


Based on the industrial cluster, the product quality assurance system is built.

In July 2002, Beijing Erdos wool products Co., Ltd. was formally established, and is responsible for the development, production and sale of "Ordos Austrian group" wool knitting series products.

In the same year, in order to make full use of the productive resources and obvious market advantages of the abundant knitted sweaters in the Tongxiang area of Zhejiang, a branch company was established in the first economic development zone of Tongxiang, and all the operations of the wool knitting products of Ordos Austrian group were fully implemented. At the same time, a full-time quality management organization, the inspection center, was set up to strictly control every link in the quality of the enterprise, so as to realize the quality control of all kinds of products in each process so that the product can meet the quality requirements of the industry.


We should implement the provincial agent system and combine the advantages of brand and channel.

The Ordos Austrian Group manages and operates in the form of recruiting provincial agents according to the policies and policies of the group, expands business through franchise system, promotes marketing with a unified product image and brand image, and joins together with channels to jointly optimize and improve the operation mechanism of the market, and return consumers with extraordinary product quality and all-round services.

"Ordos Olympic group" and the franchisee have created a win-win pattern of sharing brand and channel resources on the basis of equality, mutual benefit and cooperation.


With the huge market effect and quality product, service and professional marketing strategy of Ordos brand, Ordos Austria group is thriving in wool knitting industry.


Pay close attention to quality and create Olympic group

brand effect


Eight years of experience and quality, "Ordos Austrian group" has been steadily ahead of the industry and the market since its establishment.


In 2003, after a year's operation, Ordos Austria group has established more than 1200 sales outlets in various provinces and cities throughout the country, and sales terminals basically cover all parts of the country.

In those years, we achieved millions of outstanding achievements and entered the top three industries in one fell swoop.


In 2004, the wool knitting industry encountered severe winter. "Ordos Austrian group" stood up to the pressure and went up against the wind. Annual sales continued to show an increasing trend.


In 2005, "Ordos Austria group" management and management mature, brand development more robust, product sales and supply chain gradually improved.

"Ordos Austria group" has been appraised as "quality, service, credit consumer satisfaction products", "wool knitted apparel quality" and "wool knitted apparel excellent products", and sales performance has increased year by year, creating a miracle in the wool knitting industry.


In 2006, Ordos Ao group took the lead in the use of nanotechnology and antistatic technology on sweaters. The continuous application and popularization of these new technologies in the production of products significantly improved the technological content and added value of "Ordos Austrian group" sweater products, meeting the diverse needs of consumers and enhancing the market competitiveness.

"Ordos Olympic group" has been awarded the honorary title of "China's famous brand products" by the AQSIQ, which is an important milestone in the development of Ordos Olympic group.


In 2008, "Ordos Austria group" won the title of "top wear brand" in the activities of "the national large-scale retail enterprise market survey and the excellent brand Summit Forum of the Chinese nation".


2006, 2007, 2008, and four consecutive years in 2009, the information conference on major economic indicators and sales of major commodities of major retail enterprises announced that "Ordos Austria group" brand ranked first in the market share of similar commodities in the country.


Pay close attention to life and achieve the unique value of Austrian Group


Advocating low carbon, free, comfortable and healthy lifestyle is the core concept of "Ordos Austrian group" unremitting efforts to create a high-quality clothing culture for sweaters.


"People-oriented", "Ordos Austrian group" brings people's mature clothing concept and life philosophy: disdain to show off the price of costumes, reveal personality charm in natural clothing, express themselves in a leisurely manner, make clothes and people complement each other, and achieve the highest realm of dressing aesthetics.


On the design concept, "Ordos Austria group" diversified design style, perfect to the wool's warmth and comfort to the extreme.

The essence of simplicity is not to lose its essence, but to express itself in a leisurely manner.

The natural and classic Austrian group sweater emphasizes the elegance and appropriateness of different occasions. In the design, it is embodied in the style, the change of the yarn organization, or the reprocessing and decorating means -- the use of jacquard pattern, hot drill, metal zipper and buttons to create the elegant, dignified and masculine nature of women.


Consciousness first, lay the foundation for the success of Ao group


"High-end quality, awareness first."

"Ordos Austria group" has established the development strategy of creating the first brand of the same category from the day of its birth.

In the course of eight years' advance, Ordos Austria group takes the standardization, institutionalization and scientific operation of quality management as the foundation, and is committed to optimizing the operation mechanism from all aspects of brand building such as quality consciousness, management system and brand concept.

Up to now, the quality assurance system and the leading quality management level of Ordos Olympic group have won the favor of consumers and won the reputation of the market and become the leading brand of China's wool knitting industry.


For the sake of the people, it is for the people.

"Ordos Austria group" not only undertook the heavy rewards of the market, but also undertook the important task of promoting the innovation and development of the woolen sweater industry, and actively participated in charity work. In 2004, it invested 1 million in the Song Qingling foundation for Western children's education funds, and urged agents to do well in the public welfare undertakings in their respective areas.

In 2008, "Ordos Austrian group" donated more than 600000 yuan to the Sichuan earthquake. In addition, several times donated funds to the Red Cross society where the enterprises were located in order to give back to society.


Today, when the society enters a low carbon era with new energy development as its main melody, Ordos Olympic group advocates

Low carbon

The social attitude of free, comfortable and healthy lifestyle and the shaping of a successful high-quality clothing culture undoubtedly stand out in the development of China's woolen sweater industry for a long time, and become the leader of social development and industrial upgrading.


 
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